5 Tips to Convert a Visitor to a Buyer

Your small business may have plenty of people landing on your website, but how many of those people are converting from a visitor into a buyer? For small businesses, every visitor to a page on your website is an opportunity. These people are on the internet searching for information and they have come to you in order to find it. When they leave without making a purchase, your small business may have lost an opportunity costing you valuable money.

Websites are excellent sales tools when used correctly. Here are five ways you can design or redesign your websiteto drive more revenue and convert more curious visitors to loyal customers.

Capture their Personal Information
Not everyone who arrives on your website is ready to buy right then. In many cases, they may simply be seeking more information on a specific product or service that you offer. In this case, finding clever ways to capture their information so that you can follow up with them and be the business in their eyes when they are ready to make a decision can help convert these curious lurkers to buyers. To do this, offer a free whitepaper on a specific topic, offer a subscription to your blog in exchange for their e-mail address, or simply ask for their contact information.

Direct Paid Clicks to Specific Landing Pages
One of the most effective ways to advertise online is known as pay-per-click advertising. To do this, you select certain keywords that are relevant to your product. Then, when a customer does a search for those keywords, your advertisement will appear. You only pay when they click on your ad and are taken to your website. At that point, you should be redirecting them to a landing page specific to that keyword. By doing this, you can target your website visitor by speaking their language, and guide them on a specific purchase path.

Analyze How People Use Your Website
One of the most important steps toward converting new website visitors to buyers is knowing how your website is being used. Use analytics tools, such as Google Analytics, to track what people are doing when they arrive at your site. This will give you the insight to understand how your website is being used, where you are losing valuable sales, and where people are clicking for more information.

Implement a Chat Feature
In some cases, people will not want to fill out a form and wait for an answer when they need help. More and more websites are using a live chat feature that allows your website visitor to speak directly with somebody about your product or about how to make a purchase. There are a number of services that provide this feature on your website and can have a live chat representative engage with your website visitor. By using a feature like this, your website visitors will feel more like they are purchasing from people rather than from a website.

Create an Easier Path to Purchase
When a person is ready to make a purchase, it should be simple and straightforward for them to do so. Create a simple path toward purchasing your product or service and you will eliminate the opportunities your customers have to drop out of the process and buy what they need from your competition. When making a purchase is simple and straightforward, your customers are more likely to finalize their transaction with you.

Converting visitors into buyers is a major goal of many small business websites. By using these tips, you can make it easier for people to work with your brand and purchase the goods or services they are seeking from you.