8 Most Important SEO Tasks You Should Prioritize
Getting top rankings for your website in the search engines means that you must continuously focus on improving your SEO strategy. The search engine algorithms are continuously changing and something that is working today may not work as well in the future. As a result, you need to make sure that you always place SEO as one of your top priorities when it comes to online marketing. Here are the 8 most important SEO tasks for you to prioritize according to Infintech Designs – trusted SEO firm in New Orleans.
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Upgrade to a Responsive Design
Since Google made the push towards promoting mobile-friendly sites over all other sites, it is important that you have a responsive design for your website. These days, more searches take place on mobile than desktop and if you don’t want your site to receive lower rankings in the search engines, you have to improve your site by using responsive design.
Setup Google Analytics
If you want to get the best results from your SEO efforts, you absolutely can not do this without tracking your efforts. Make sure that you properly set up Google Analytics so that it is tracking your website. This also means that you need to go beyond the basic to track your sales funnels and conversion goals.
Fix Technical SEO Issues
Once you have your site setup, you need to start by fixing technical SEO issues. Remove broken links and duplicate content from your site. Then, make sure that each page of your site is appropriately optimized for your keywords and contains proper title tags and other metadata. You need to do this on a continuous basis as Google updates its algorithm so that you make sure that your site is always following the latest recommendations.
Make Sure that Your Site Is Indexed
If you have been doing SEO for your site for sometime, it is possible that your website, or certain pages on your site are not indexed. Check your website with Google Console to ensure that all pages of your site are actually indexed and have not received any penalties from Google.
Remove Google Penalties
If you are not getting the results that you want from SEO, Google penalties against your site are a possibility. You may have ended up with penalties as a result of using black hat SEO techniques. To remove such penalties, consider hiring an SEO expert to help you sort them out.
Check Your Site’s UX
User experience is an important part of search engine rankings for Google. As a result, you must always make sure that your site provides an excellent user experience for visitors, with fast loading speeds, easy navigation and relevant content.
Update Your Keywords
Are the keywords that your site ranks for actually resulting in leads or sales for your business? If not, then it is probably time to update your keywords. Do some keyword research to figure out what keywords will actually drive more traffic and business for your website.
While you may not consider content creation as a part of your SEO strategy, it actually is because it is how you optimize your site for keyword phrases. If you don’t have a dedicated content partner, now is the time to get one or consider outsourcing if you want to get the best results from your SEO strategy.
Infintech Design works with top businesses to implement SEO strategies that will drive sales. If you are interested in learning more about what Infintech Designs can do for your business, Request a free quote for services today.