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Optimize Images for SEO - Infintech Designs Mar 12, 2016

Should You Optimize Your Images for SEO?

If you are considering optimization of the images on your website, here are a few reasons why image optimization is important.

Image Optimization for Mobile-Friendly Content

Having a website that is mobile-friendly is extremely important because the majority of searches are made from a mobile device rather than a desktop computer. As a result, you need to have images on your site that load quickly and look great on any device. If you want your images to be mobile-friendly, consider using a responsive design website that will automatically resize your images. You should also make sure that you use image compression so that your images load quickly when visitors come to your site. Images that are too large in terms of the visual size or file size can drive visitors away if they take too long to load or disrupt the user’s navigation of the website.

Image Optimization for Screen Readers

Images are used to provide alt text is used by screen readers, which are the browsers that blind and visually impaired people use to access the internet. If you want to make sure that these individuals can easily use your website, you will need to make sure that you accurately describe what appears in the image in the alt text.

Improve Your SEO Results With Optimized Images

The alt text is also important for SEO because it is what Google uses to understand what your images are on your site. The alt text is used to determine what the content on your site is about according to the search engine robots. If you want to get better rankings for your site, make sure that every image on your site contains properly optimized alt text.

Improve Your Site Experience With Optimized Images

In addition to all of the benefits that optimized images can provide from a technical standpoint, it is also important to understand the value that optimized images provide for users. If your goal is to attract more leads and sales to your business, you should make sure that your site is attractive. Pixelated images or large images that take too long to load are likely to drive visitors away. Since the average user spends just a few minutes on a site, failing to properly optimize your images will mean lost customers and lost business.

Use Google’s Webmaster Guidelines

Google has published image publishing guidelines to help you optimize your site for the search engines as a part of the Webmaster Guidelines they have created. If you are unsure as to the best way to optimize your images, consult this guide here for further assistance.


Upgrading to automated tools for your website that automatically optimizes your images can ensure that your images are always optimized for SEO and provide the best experience for your users. It can also help you to add images to your website faster saving you time and money. Invest in image compression tools and plugins for your site that can automatically insert images where appropriate, making it easier to update your site with new images and edit older ones.

Do you need help with boosting your business’s search engine rankings? can help with a customized SEO strategy for your business. Contact us today to request a free quote and SEO audit for your site.

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