How to Build a Blog through Email Marketing
If you are trying to figure out how to get more engagement and traffic to your blog, it can be done via email marketing. Here are some email marketing tips that you can utilize to build your blog via email marketing.
Send Traffic to an Opt-in Form
If you want to increase the number of subscribers for your blog, you need to figure out how to increase the amount of traffic that your blog is receiving to start with. Sending traffic to an opt-in form is an easy way to attract your target audience to your blog. By sending these new subscribers updates from your blog via email, you can encourage them to become active followers of your blog.
Sending traffic to an opt-in form can be done in many different ways including via SEO, PPC advertising and free giveaways. The right methods will depend on the specific demographic that you are trying to target. To guarantee your success, make sure that you setup your email marketing software so that it can handle the new subscribers that you are bringing in.
Make It Easy for Your New Subscribers to Engage With Your Blog
If you want to grow the number of subscribers to your blog by using email marketing, you need to make sure that you make it simple to engage with your content. This means that you need to allow your new subscribers to review your site without having to jump through hoops such as account setups before being able to review your content. Also a blog commenting system that allows users to post via a social media site would be extremely helpful to increasing engagement by your followers with specific posts on your blog.
A blog that is also easy to navigate will also help to increase the number of followers of your blog. Opt for a blog design that is mobile friendly to take advantage of traffic that comes in from people that view your email marketing messages on mobile devices. Responsive design is also an excellent suggestion for a blog. This will enable your users to have an excellent experience with your site regardless of the device that is used to access the site. If you are trying to decide whether to opt for a mobile friendly site or a responsive design, a responsive design that can display on mobile devices with simple navigational features is the top current recommendation for website design.
Get Feedback from Your Email Subscribers
By issuing polls and surveys you can get feedback from your users as to the type of content that they would like to see on your blog. The analytics data from your blog and email marketing software can also provide some insight into what content your users engage with the most.
If you are looking for ways to boost engagement with your blog, Infintech Designs can help. Request a complete blog review today.