How to Determine Your Most Successful Content
Measuring the success of your content can be done in several ways. However, the first step is to ensure that you are tracking all of the content that you create. Here are tips to help you figure it all out so that you can continue to create the great content that will attract visitors to your website.
What actually determines success will depend on your company’s particular goals for your content marketing campaign. Here are the areas to check to track the progress of your content marketing campaign.
If you have installed a social media sharing toolbar or social media sharing buttons on your site, these buttons make it easy to see which pages are most popular with your followers and the people that use social media. You may find while reviewing these statistics that the popularity of your content varies by social media site. If your social media signals are pointing that some types of content are more popular than others, then these signals should indicate which types of content interest your site visitors the most so that you can continue to publish that type of content.
While comments are often the easiest way to gauge which types of content on your site are most successful, they could be indicators only of the types of posts that generate the most discussion on your site. The people that choose to debate the content you have created on your site may never convert to sales or leads. In addition, with the explosion of blog commenting as a SEO tactic, you may find that many people that leave comments are not actually interested in the content on your site but are simply commenting in order to obtain backlinks to their own websites.
For most online marketers, conversions are the whole purpose of doing a content marketing campaign. There are a number of tracking tools that will allow you to track your conversion rates. These tracking tools can be applied to landing pages as well as email marketing campaigns.
For email marketing, you should take a look at your email open rate to see which types of content get opened more often. Once you determine what these items are, you should check the click-through rates for the links on your emails to see if they are indeed leading to signups and sales.
Analytics Tracking Data
Analytics tracking data is probably the easiest way to see what content is most popular with your site visitors because you can simply look at which pages get the most clicks from visitors. In addition, it is important to check the bounce rate before considering a page to be successful because the bounce rate, not the page visits is what determines if the content is actually meeting the needs of your visitors.
The analytics data will also help you to determine which keyword phrases are the best keyword phrases to optimize your website for. You should determine which keyword phrases these are and then continue to optimize your content for those keyword phrases in order to increase the traffic to your website.
Do you need help with designing a content marketing campaign that will allow your company to achieve your marketing goals in a more efficient manner? Infintech Designs can help you to plan and execute your new content marketing strategy today. Click here to send us an email or chat with us now.