Where to Find Ideas for Your Content Marketing Campaign
Finding powerful ideas for content marketing can be a bit of a challenge. It is not always easy to tell what types of content your audience will truly connect with. If you want to learn how to find the best ideas for your content marketing campaign, following these simple strategies should put you on the right track.
Share Company Experiences
Sharing company experiences can be a powerful source of content especially for smaller brands. By sharing events or day to day experiences at the company, brands can give users insight into how the company works and the company’s marketing mission. In addition, shared company experiences can provide much more in terms of helping customers to see the unique space that the company occupies in the industry.
Customer feedback can come in many forms. However, it is important to pay attention to the pains and concerns that your customers are experiencing. If these problems are related to the products and services that you offers, the using content to help resolve these problems can fix these issues.
Sales departments work with customers every day and they likely have the best understand of what it takes to convert a potential customer to a paying customer. Don’t hesitate to pitch the sales department for content marketing ideas. In addition, your sales team may even be able to write content for you in certain situations. The bottom line is find what works for your customers and focus on that.
Storytelling when done right can help to bring increased interest in your content marketing content. When storytelling is used for content marketing, it can help customers to content with the brand on a more emotional level. Storytelling should appeal to customers needs empathize and to be inspired.
Storytelling can be done from either the company or customer point of view. If you opt for storytelling from the customer’s point of view then running a contest or other event can bring you the stories that you need to get this strategy off the ground.
Seek Out the Competition
If you’ve run out of other ideas, it doesn’t hurt to have a look at what other competitors in your industry are doing. While it is important that you do not copy the strategy (as it will dilute your brand’s unique position in the marketplace). Simply analyzing at the competitor’s strategy can help your company to figure out what is missing from your content strategy.
If you need assistance with coming up with the right content ideas to reach your customers, Infintech Designs can help. Request a free quote for services.