How to Get Better Success With Local SEO
Local SEO is essential to many small businesses. In some cases, businesses are just not having the success that they deserve with local SEO. Here are some tips that you can utilize to improve your business’s local SEO results.
Get Focused on Reviews
Many small businesses have no idea what is being said about them on review websites. The first key to getting better SEO results is to take control of your profile on the third-party sites that users of your product or service are most likely to leave feedback. You can also counter reviews that might harm your business by dealing with the customer’s issue as promptly as possible and providing a managed response to the situation so that it indicates to potential customers that your business is aware and is responsive.
Get on Social Media
If you are not active members of major social media sites that are relevant to your industry, you are missing out on opportunities to connect with customers. The next best thing that companies can do to providing excellent customer service in person, is to engage with their social media followers. In addition, social signals have proven to be an important portion of local SEO rankings. Therefore, getting involved with social media for your company can really help to boost your local SEO results.
Think Beyond Google+
While Google has set up a number of services that are designed to help local businesses gain better visibility, the truth is that you will need to go beyond this limited circle in order to gain better results from local SEO. You need to focus instead on the sites and social media networks where your target audience spends most of its time. By targeting these sites instead, you will get more targeted local traffic.
In addition, sites such as local forums, news outlets and blogs can provide excellent sources of organic traffic from your local SEO campaign. While directory and review sites should be a major part of your local SEO strategy, don’t forget about these sites as well.
Keep Up With Your Business
In order to get good feedback from customers online, you need to make sure to keep up with your business. This means that you should make sure that your website is up-to-date and is utilizing the latest recommended methods for on-page SEO. In addition, you should make sure that your website and physical business are providing an excellence level of service. By failing to address these issues on an ongoing basis, you are more likely to hear about it in the form of negative feedback online. This negative feedback can hurt your local SEO campaign. The best route to dealing with this issue is to focus on your business and improve where necessary as much as possible.
Do you need help with implementing a local SEO campaign for your small business? Infintech Designs can provide a complete SEO review for your business. Click here to request yours now.