Give People a Reason to Subscribe to Your Newsletter
If you are having a hard time getting people to sign up for your newsletter, you are not alone. Many small businesses struggle with getting subscribers for an email newsletter. However, the issue is typically that they simply aren’t doing enough to get readers interested in subscribing. Here are some tips to help get your website visitors interested in subscribing to your newsletter.
Offer More Than a Sign Up Box
Many small businesses make the mistake of thinking that simply adding a box for email subscribers to their websites is enough. The truth is that you have to do much more to get people interested in your newsletter. Start by asking the following questions:
- Is your content relevant to their needs?
- Do you have anything to offer other than updates from your blog feed?
- Can you offer any special benefits that make being an email subscriber worth it?
If you can’t answer yes to these questions, it is important that you start with your email marketing content first. Figure out what your email newsletter subscribers might want and then deliver on those promises with well-written email newsletter content.
Ask for the Subscribers
Every email newsletter signup should have a clear call to action. You should ask your subscribers for the signup and clearly explain while signing up is beneficial to them. These days, people receive so much spam in their email inboxes that they don’t want to risk being subscribed to yet another newsletter that provides little to no value.
If you think that you can deliver a newsletter that will deliver on a specific promise to your customers, include this point as a reason to sign up for your email marketing newsletter.
Don’t Forget Gifts
Free gifts are a compelling reason to subscribe to an email newsletter. If you want to attract newsletter subscribers, consider offering a free giveaway that can be delivered immediately after sign up. This free gift might be a report or guide. If you operate an online store, you might give away discounts and coupons that customers can redeem on your website.
Free gifts are still one of the most popular tactics that online marketers use to drive newsletter subscriptions. If you provide a free gift and also offer a compelling call to action that explains the benefits of signing up for your email newsletter, you are well on your way to attracting new subscribers.
Consider the Placement of the Signup Box
In many cases, if your email newsletter signup box is not in a prominent location, you won’t get as many newsletter subscribers. Many people tend to sign up for an email newsletter because it is a natural extension of the content that they are currently reading. Popover email newsletter signup boxes also provide a powerful method of driving newsletter subscriptions. However, the methods that work best will depend on the layout of your website. Test a few different locations for your email newsletter signup box in order to determine what works best.