How to Come Up With Ideas for Your Newsletter
Figuring out new ideas for your newsletter is tough when you first start out or you feel as if you have already done every topic there is to do. Fortunately, there are several ideas that you can use to come up with ideas for your newsletter that will resonate with your readers. Here are some tips that you can use to put together new topic ideas for your next newsletter.
Focus on Current Events
Current events are always an easy topic to do when it comes to writing a newsletter. Using a current event as a topic can demonstrate to your readers that your content is timely and is highly relevant to them. In addition, even if you have written on a topic previously, a current event can provide a new angle on the idea that you might not have previously explored.
To find current events that you can turn into newsletter ideas, set up Google Alerts searches for specific keywords. To select keywords for your alerts, consider what keywords are most popular with visitors to your site. In addition, keywords can also be issues that you customers face that you know would be of interest to them to read about.
If you are not sure what topics would be of most interest to your readers, start by asking them about their interests. You can also try to guess what they might be interested in based on their interactions with your company.
Check Out Your Competitors
Have you subscribed to the email marketing newsletters of your competitors? If you haven’t already, you should do so. By reviewing your competitors email marketing strategy, you can get a better idea of what kind of content appeals to customers in your industry. You can also determine where there are holes in your competitor’s content so that you can address these issues for your own audience.
Some email marketing companies, like MailChimp, also allow you to review the email marketing messages that have sent by other companies in your industry. By reviewing these email marketing examples, you can get a better idea of the topics that you should promote in your newsletters. There is plenty of data available for your to review from your competitors if you get stuck in a rut while trying to come up with ideas for your newsletter.
Educate Your Customers
Do your customers already understand or know everything there is to know about your business? If you want customers to become more engaged with the products or services that you offer, use your newsletter as an opportunity to educate them.
You can start by addressing frequently asked questions or respond to customer feedback via your email marketing newsletter. You can also use the newsletter to inform customers about little-known uses for your products and services. All of these elements will help to promote your brand as a company that cares about its customers. In addition, your customers will also earn deeper insight into your company which can help them to build loyalty towards your business.
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