Google Algorithm Update for May 2020 – Anything You Need to Know
Change is definite. And in the SEO world, change remains constant.
These changes allow the availability of relevant and dependable sources of data and information. Thus, Google changes its search algorithm around 500 to 600 times each year.
Google remains to be the best top search engine of 2020 and with this honor is the beggary for recompensation to preserve its dignity.
Google claims to make significant, broad changes to its search algorithms and systems or google “core updates” as a means to “ensure that overall, they’re delivering on their mission to present relevant and authoritative content to searchers”.
Google’s May 2020 Broad Core Algorithm Update
From the long history of Google search algorithm updates, the latest was that of May 2020, as announced.
This was the second core update for the year 2020, the first one released last January 2020. Google stated: “ Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update.
Our guidance about such updates remains as we’ve covered before.”
What is a Google Algorithm?
The word “algorithm” refers to a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.
In the case of Google, which is a search engine, an algorithm solves the problem of “how to find the most relevant webpages for a particular set of keywords or search terms”.
This reflects Google’s goal to give Google users the exact answer they’re searching for in the least amount of time.
To consistently and efficiently provide this service, Google updates its search algorithm to keep up with the search needs and requirements of its users.
What is the Impact of the Google Algorithm Update on your Site?
Tha May 2020 Googe Algorithm Update has affected several major sites.
Many expressed negative sentiment on sites that clog up and dominate the Search Engine Results Pages (SERP’s). Some found big brands that were winners and some found double listings with links having the same content thus a negative comment: not ideal for google users.
Even with earlier Google algorithm updates, changes in many sites were apparent, either an increase in traffic or improved rankings or otherwise.
Changes to website rankings in the search results are inevitable with Google updates.
Some sites move to the winners and some sites drop to the losers. The winners with increased online traffic and the losers dropping in search results with a notable loss of traffic on their websites.
Keeping Up the Pace with Google’s Algorithms
If the May 2020 Google Algorithm Update has had a noticeable undesirable impact on your website,
Google’s sound advice is: “Don’t try to fix the wrong things.”
If your site does not perform well after a core update, it doesn’t mean that you “violated Google’s webmaster guidelines nor been subjected to a manual or algorithmic action.”
Google assures that “there’s nothing in a core update that targets specific pages or sites.”
Although, you are not to blame if you feel like there is something you would like to improve so your site performs better and boost your search by Google users.
Well, here are the initial steps Google would like you to understand and take.
Or if you feel you’re on the right track, these are what you should persist in doing:
1. Focus on content. Google’s advice is to “revisit the advice they’ve offered in the past on how to self-assess if you believe you’re offering quality content.” There are four areas where you can ask yourself questions to assess your content:
- Content and Quality Questions
- Expertise questions
- Presentation and production questions
- Comparative questions
The content on your website should be original and valuable to your audience.
It should contain genuine worthwhile content that is insightful, interesting, and enlightening for your readers. Even the headline or title should be a highlight with concise descriptive keywords that captures and depicts the significance of the content.
Google says that the algorithm seeks to reward sites with the best content. Follow their terms: “If there’s more deserving content, that will continue to rank well with our systems.”
2. Know the Quality Rater Guidelines and E-A-T (Expertise, Authoritativeness, Trustworthiness) Awareness breeds quality performance. If you get yourself familiar with the quality rater guidelines of Google, you will have a better idea of what to put in your content so you will get desirable search results.
Your content is likewise assessed with E-A-T so understanding the guidelines alongside E-A-T will help you deliver more valuable content for your site.
Why Google Algorithm Updates May Be In Your Favor
The analysis of the effects of the May 2020 Google algorithm update has led to notable feedback from many SEO communities and website owners.
Along with these are Google’s affirming intentions that the Google core updates are a means to achieve their goal, which is to “help each user find the correct information they’re looking for as quickly as possible”.
There is no perfect search on the internet where you always get the perfect outcome to give you the information you want to the last detail, but with algorithm updates, search results are improved, although not as how we always expect them to.
Since Google algorithm updates tend to lean on valuable content, it gives you opportunities to freshen up your site with new, in-depth content that provides solutions to your customer’s pain points.
Earn a score for your website by delivering fresh “how-to” content that engages your audience to read what you’ve crafted because they find solutions to their problems.