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Why You Should Hire a Louisiana SEO Company to Boost Your Sales: Importance of Local Search in Your Business

If your business is based in Louisiana, using the services of a good Louisiana SEO company who offers local search engine optimization services can be a great advantage. A Louisiana-based company can  help improve your sales, increase revenue, and significantly improve the performance of your company through the various SEO techniques that target your target market.

The Nature of Internet Marketing
Once your business has a website, you open yourself up to a lot of potential customers and buyers. What’s great about this marketing tool is the fact that you can target your market through the keywords they use. This is known as Search Engine Optimization or SEO. Once a person searches a term or keyword related to your business, your website should show up in the results page. And the higher ranking it has in the results page, the better.

Over the years, Louisiana SEO has evolved and so did search engines. Now search engines like Google offer local searches. Basically the user gets a results page based on the businesses near his or her location. The fact of the matter is, 80% of people would spend their money on businesses within 20 miles of their current location. This is where local SEO comes in.

The internet is a huge place to say the least. Putting up a website, it is likely that you will get a lot of traffic once you do your SEO right. But the problem is how much of that traffic actually has access to the physical location of your business?

Louisiana SEO targets potential clients and customers around the state. For example, you have a sea food restaurant in Louisiana and you want more customers so you setup a website. You would want people in Louisiana to see your website since they have a higher chance of going to your restaurant rather than someone from Seattle. That’s the beauty of local SEO. Not only can you target your market based on preference, now you can also target them based on their location.

Today, a huge part of Louisiana SEO is done through mobile optimization. More and more people are accessing the internet through mobile smart phones and tablet computers. One scenario is when someone is looking for a good place to eat outside or looking for a store selling a particular product, he would whip out a mobile device, access the internet, and look for the business closest to his current location that could provide what he needs. That being the case, you need to make sure that your website is both search engine friendly and mobile SEO friendly as well.

If you are looking to improve your business and your sales, the internet is a good place to start. But, this endeavor would only be successful if you know what you are doing and you understand every nook and cranny of the internet. Competition here can really be intense and if you’re not careful, you will end up wasting your money. A safer bet is to go with a professional in Louisiana SEO like Brian Hong who has years of experience under his belt. He’s done hundreds of SEO campaigns and web designs. If you want to learn more about his services, you can visit www.infintechdesigns.com or call the phone number 504-717-4837.

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