How Can Content Marketing Improve Sales for Your Business
Content marketing should be a crucial part of every company’s marketing strategy. It is how you directly tell your brand story to your potential customers. When you want to create value for buyers before they make a purchase, you should be able to drive them down the sales funnel with engaging content.
When you are able to attract your potential customers by providing answers to their pain points in the content that you publish on your website and social media platforms, you can generate revenue. Know what type of content makes your audience engage and do what you expect them to.
Leverage your content with the changing behaviors of your audience so that your efforts will increase sales.
Does Content Marketing Lead to Sales?
In the B2B Content Marketing 2022 Report, 80% of B2B marketers reported content marketing is most effective in creating brand awareness, and 75% in building credibility and trust.
These, among other key performance indicators in a marketing strategy, are all factors that affect revenue.
Hence, if marketing key indicators significantly affect the sales of a company, it is crucial to focus on content that impacts these key indicators. To further prove this point, Vidyard released a statement through the State of Video 2022 that 93% of content marketers believe that video converts the same or better than other forms of content.
This is the beauty of content marketing. There are different forms of content that can be tailored to the needs of a specific audience, which will lead them to convert into paying customers.
How Does Content Marketing Attract Potential Customers?
The different forms of content marketing can be customized to provide solutions to customers’ pain points and problems. Customers are always looking for solutions. These solutions come from the products and services of businesses and organizations around the world.
Wherever these customers are, when they see content in whatever form, as long as it provides them with what they need, they will get hooked. They get sold with how-to tutorials, tips and techniques blog posts, and whatever satisfies their longing.
Relevant and high-quality content can gain the trust of potential customers because they believe that their problems will be answered when they use the product or service.
Content Marketing That Drives Sales
1. Produce Evergreen Content
Imagine content that continues to develop a steady stream of loyal customers. That is evergreen content.
Aim to produce content that is not swayed by the ever-changing behavior of your target audience and the demands of your niche. It is search-optimized content that stays relevant and “fresh” over a long period of time.
Here are some ideas from Hubspot on how to create evergreen content:
- Aim for a balance of sustainability and timelessness
- Promote our evergreen content on social media
- Connect evergreen pieces with a pillar page
- Update older evergreen pieces
- Experiment with different forms of content
How Evergreen Content Can Increase Sales
Evergreen content may not always spike a massive amount of traffic but will be able to attract organic traffic to your post month after month. With a steady amount of traffic, you can also rely on a steady flow of income.
Refresh, republish, and repromote your evergreen content to increase sales.
2. Increase Sales With User Generated Content
Targeted content marketing that is original and brand-specific and published on social media and other channels can turn potential customers into paying customers.
User-generated content can positively impact consumer buying decisions. With a carefully laid-out plan using this content marketing strategy, you will be able to launch a UGC campaign that will deliver the results that you want like an increase in sales.
Why Is User Generated Content So Effective?
User-generated content uses content from genuine customers. This can effectively and instantly boost your credibility and bring what you promise as a brand into perspective.
Real-life experiences with a product or a service and testimonials can be the most excellent social proof that your product and service are solutions to a customer’s problem.
It is the trust between customer and brand formed through UGC that is incomparable to how other strategies can develop this.
3. Provide More Customer Touchpoints
More touchpoints where customers can engage with your brand will improve user experience. This shows that you care about what your customers think and how they feel.
Customer touchpoints determine how your customers react to what you are offering on the table.
With more touchpoints that show how you value how your customers interact with your brand, you are able to enhance user and customer journey mapping experiences.
4. Be Active In Discussion Forums and Communities
Discussion forums and communities are great avenues to showcase your brand. You will likewise build credibility when you take pride in being involved in these forms of content. This shows that you are confident in what your product or service can do for your customers.
Although running an online community or forum can be challenging, when you are able to maintain excitement and engagement on these platforms, you are showing that you value how your audience thinks about the products and /or services you are offering and how your brand can bring the solution to customer’s needs.
5. Use Product Listings to Boost Sales
A well-designed product listing can significantly affect your sales. When you design a product listing that is attractive and seamless where your potential customers can easily find the product they need, you are on your road to achieving more revenue.
A great product listing should be able to satisfy what customers are looking for. The design, quality, and amount of information received in the product listing are very crucial.
What they see will either drive them down further in the purchasing funnel or make them turn their back and direct them to competitors.
With an optimized product listing, you are improving convenience and navigation for your potential customers.
You can significantly increase your profits when your customers can easily find the product they need, check its characteristics, compare it with others, view product reviews, and ultimately make a purchase”
6. Focus On Your Buyer Persona
You should be able to properly define your buyer persona. Carefully research the profile of your target customer and know them very well.
A well-researched buyer persona will let you know your ideal customer, what their day is like the problems they face, and how they make decisions.
When you know your buying persona, you will know what type of content marketing strategy you will focus on. Your buyer persona, who is a representation of your ideal customer, should be at the heart of what you do in content marketing.
For every content marketing strategy or campaign, tailor it to your targeted buyer’s needs and you will eventually gain trust and loyalty. Buyer personas are an ineffective way to help you keep your content marketing centered on the needs of your customers.
Content Marketing Opportunities
No matter the distance between you and your customer, you can stay connected with them with a well-planned and effective content marketing strategy.
Content marketing focused on the needs of your customers will make you stay top of mind with your potential customers.
It is more than just building your reputation and driving traffic, but also about driving sales as you grow your business.
Learn more about how content marketing can benefit your brand by calling us at Infintech Designs.
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