Setting Email Marketing Goals for 2015
If you are still trying to plan out your email marketing goals for the rest of 2015, now is a good time to start. Creating goals for your email marketing efforts can mean the difference between achieving those goals and just watching the money that you invested continue to disappear. Here are a few recommended goals for improving your email marketing campaign this year.
Review Your Opt-in Methods
The first point of review should be to take a look at your opt-in methods. Are you making it easy for subscribers to sign up? Are they being given a good reason to do so? Make sure that your audience is aware of the benefits of signing up for your email list. In addition, you should ensure that all opt-in methods are properly optimized for mobile devices.
Improve Click-through Rates
The purpose of an email marketing campaign is to drive traffic to your website and increase sales. If you are not paying attention to your click-through rates, you are missing out on both. Your click-through rates on your email marketing emails are a strong indication of how engaged your readers are with the content that you provide. You can increase click through rates by improving your content or updating the templates that you use for better engagement.
Make Sure That You Have the Right Goals in Mind
Before making major changes, it is a good idea to review whether or not your planned goals will really drive the results that you are looking for. Will meeting those email marketing goals be cost-effective for your company? Will the outcomes of achieving those goals improve loyalty or increase referrals to your company? After you have made your decisions regarding these issues, you will be able to have better control over the success of your email marketing campaign.
Collaboration Is Essential
In addition to determining what goals should be created for your email marketing campaign based on metrics, it is as important that your email marketing strategy for 2015 involves collaboration. Getting the sales and marketing teams together in order to figure out what makes an effective email marketing campaign can help to foster real growth.
In addition, the sales teams efforts will be more closely aligned to the content of the email marketing campaign. This can help to create a seamless experience for customers that can help to make the sales process less challenging for your sales team.
If you need assistance with revamping your email marketing campaign for better results, Infintech Designs can help. Request a complete review of your email marketing strategy today.