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How Social Media Can Boost Your Business

In business, one of the foremost considerations you need to make is to know your audience. You have to know who and where your audience is otherwise resources are wasted without achieving the intended goals. This is true whether you are operating a business the traditional way or leveraging the power and opportunities of social media and information and communications technology.

Social media refers to internet-based technologies that enable interaction between users. It is anchored on Web 2.0, where there is no longer a barrier between the source of the information and those who need the information. In business, this means you are no longer confined to merely having a website that advertises your company and your products and services. Social media and social networking tools allow you to share information, which your clients in turn can share with their contacts in their networks. Whereas almost 10 years ago, people usually registered on networking sites to gain friends, today, companies, non-profit organizations, celebrities and even public officials utilize social media not only as a means of sharing information, but also maintaining contact, not just for information but for interaction.

Because accessibility is important in business, more and more companies are utilizing social media to increase market opportunities for their business. Aside from setting up a website, an email and an instant messaging account, it is also favorable for your company to create social network accounts to communicate with clients and share ideas, events, and information that may be important to them.

Companies with web presence, specifically social media presence, are able to generate more leads and convert these leads into sales. This is because by setting up a social networking account, you do not only get a customer, you also get to keep that customer. Social media presence lets both current and future clients know that your company cares about them. Because social networks let you respond to client concerns faster and more efficiently, you can turn clients into loyal customers who can vouch for the quality of the service you provide. This way, social media does not only drive more traffic to your site, it also helps you maintain a great working relationship with your clients and get even more customers.

Take note however, that unless you are able to optimize your website or social network account with fresh content, the right keywords, and other tools, it may be as good as non-existent, and may only gather virtual cobwebs due to lack of visitors. Search engine optimization and other web services will help make sure your site ranks among the top search engine results, so that prospective clients will be able to find you.

My name is Brian Hong, and my team at Infintech Designs will be happy to assist you in choosing the best social media and social network platform for your business. We offer Web and Graphics Design, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Web Hosting, and other online services in New Orleans, Louisiana. Visit us today at or call us at 504-717-4837.

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