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Split Testing With Email Marketing

If you are currently running an email marketing campaign, you are already probably aware that you will need to do split testing in order to get the best results from your campaign. However, it can be difficult to determine which methods are most effective so that you don’t end up completely consumed by the strategy. Here are some quick tips to help you effectively split test with email marketing.

Do Tests That Will Provide Guidance on Future Emails

When it comes to deciding which tests to perform, it is essential that you focus on doing tests that will provide guidance for the future. You can test the types of images that appear in your content to see which types of photos perform the best. You can also test call to action messages that appear in multiple messages to see which ones are driving the conversions. By focusing testing on recurring features of your emails, you can gain insight as to which options will be effective as you craft future emails.

Read Market Data

Reading market data from the top professionals in your industry regarding email marketing can help provide insight. By keeping on top of this information, you can already make assumptions about your tests that can allow you to test variables that have not yet been proven. In addition, you also won’t waste time testing variables with your small sample size that have already been evaluated by larger industry studies.

Give Enough Time for the Data to Be Collected

As you split test your emails, make sure that you allow at least 24 hours for all of the targeted users to review your emails. By evaluating your test results too early, the results can appear to be quite different then they actually are. Some individuals may open your emails faster than others, which is why it is important to give a reasonable amount of time before declaring the data collection phase complete.

Use Your Resources Wisely

Testing your email marketing campaign can be expensive and time-consuming. Therefore, it is important to make sure that you test only variables that will be of significant benefit to your campaign. Focus on the emails that directly result in phone calls or sales for your business before worrying about emails that are simply meant to keep your name in the minds of your customers.

Don’t Assume That Your Findings Are Set in Stone

As time passes, consumers become more and more educated about products and services available in the market. They may begin to do more of the research on their own. Since consumers are always changing, it is important to remember that the results of your testing are not set in stone. You may need to retest in a few months or in a year to see if your findings still hold up.


If you are looking for an easier way to test your email marketing campaign, Infintech Designs can help. Click here to request a free quote for services today!


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