How to Start With SEO If You Have an Established Business
If you have an established business and you have not yet started with a formal SEO campaign you may be unsure of what to do next. There are so many tasks that need to be performed in order to effectively execute a campaign. In addition, you will also have to make sure that you don’t undo any positive aspects of what you have already done to boost your digital presence. Here are some tips to help you learn how to start with SEO if you have an established business.
Take Control of Local Results
If you have an established business, it is a good idea to make sure that your local content on Google is accurate for your business. Go to local sites, such as Yelp, Google Local and other websites to ensure that your business information is accurate. You may also opt to get listed in some business directories in order to boost your local presence on the web. This is especially important if your business depends on local customers.
Check Your Analytics Data
As an established business, you have an advantage over new businesses in that you already have some idea of what keywords drive traffic to your website thanks to your site’s analytics data. You can also use purchase history and behavioral information about your customers to determine which audiences to target with your SEO campaign. By using this data, you can get a big head start on doing SEO the right way.
Examine Your Website for Problems
SEO actually starts with your own website. If you are just getting started, there are likely to be some errors with regard to technical SEO on your own site. Working with an SEO expert to improve your website for SEO purpose can make a huge difference in your potential for success.
While you may have not been actively building links to your website, it is likely that some other sites have. In order to get the best results from your SEO campaign, it is a good idea to disavow the bad links to your site. Bad links may include links that come from spam and blacklisted websites. If your business has been targeted by your competitors for negative SEO purposes, it is also quite possible that your results are going to contain more bad links then you may have expected.
Hire an SEO Expert
If your business is already established, you don’t want to do anything that may harm customers’ perceptions of your brand online. As a result, you may want to consider hiring an SEO expert to review your potential SEO strategy and help you plan the best course of action. An SEO expert will also be able to inform you of whether the costs of ranking for certain keywords is worth the effort and if you can actually be successful with your SEO strategy. Hiring an SEO expert can save you a lot of headaches and mistakes as you engage in your SEO campaign.
Infintech Designs works with businesses of all sizes to perform high level SEO services that are always up-to-date with both the technical SEO requirements and the changes to Google’s algorithm. If you want to be sure that you are creating an effective campaign, contact Brian Hong today for a free SEO audit and quote for services.