Top 8 Reasons Why Having A Website Will Help Your Business
When you are just getting your business off the ground, you may be wondering if it is worth it to invest your time and money in a website. Is it really necessary? Will you be risking anything? Does having a website help your business?
Even before the pandemic, the digital marketing landscape has grown much because of thousands of websites that are created every single day.
In fact, the most accurate answer is that there are slightly more than 547,000 new websites created globally every day.
Search Engine Journal reported that the average local business’s website receives 2.17 pages per session and mobile-only visitors visit an average of just 1.88 pages per session.
Local businesses receive an average of 1,099 page views per month.
Of course, you want your business to be ahead of your competition.
You can get a leap ahead of most of them with an optimized website that will give you the many benefits of being online and improving your online presence.
Here are the top 8 reasons why having a website will help your business:
Gain Instant Credibility
Credibility is an essential component of keeping clients.
When you establish credibility, your clients, especially potential customers will respect you and continue to use your business because they feel connected to what you say, do, and stand for.
It’s the glue that will bind your brand to your customers.
If you have a professional website, customers will most likely trust your business. That’s instant credibility right there.
Think about how your website is your way of connecting to your target audience through your content, including online reviews and testimonials.
Increasing Your Reach
You might be asking, “Will a website increase my business?” The answer to that is YES! Having a website can help your business be where your customers are. It will be easier for your customers to find you.
Local business websites receive 50% of their traffic from organic search, so you wouldn’t want to miss that bulk of leads because they can eventually become paying customers.
To know more about traffic, check out our other post on how to increase traffic to your website.
Beat the Competition
It’s most likely that your competition has an online presence so when your target audience is searching for similar products or services that you offer, they will end up on the website of your competitor because you don’t have yours.
You can drive massive amounts of traffic to your website and outrun your competitors.
Establish yourself as a leader in your industry with a high-quality optimized website that shows potential customers why they should choose you over your competition.
Get More For Your Spend on Marketing
If income will not motivate you to create a website for your website, what will? Should you have a website for your business? Of course!
A website will set your foot in the door of digital marketing.
An online presence with a professional website will let your customers move through the funnel and direct them to other digital marketing strategies that you use or vice versa.
This can impact your brand awareness, reach more customers, and increase your sales more effectively and more affordably than traditional marketing methods.
Accessing Cheaper Advertising
All types of advertising through the internet can be much cheaper than printed advertisements, radio, or television. Hence, you are assured that when you create a website for your business, you are putting money where it matters.
The competition out there is fierce, but with a properly optimized website that will let your business show up near the top of organic search results, increase user experience, engagement, and retention, you will get a good ROI from gaining more money with increased conversions and retention.
Take it this way: online marketing through a website is cost-effective marketing.
With so many free and low-cost tools that you can use to optimize your website for your business, you can blend an online lament into everything you do.
Showcase what Your Customers Want and Need -H2
A website is a great location for displaying high-quality product images and videos that will attract and engage your target audience.
You can tweak all the features on your website to make it attractive and functional for your visitors so that they will engage and convert into paying and loyal customers.
A Wealth of Data and Analytics
This is one of the many best reasons why you need a website for your business, whether big or small.
You can get a wealth of data and analytics from the action happening on your website that will help you understand your customers, their behavior and preferences, and how they experience your business at every stage of the customer journey.
When you get to analyze all of these important factors that impact your revenue, you can then work on strategies and approaches that will work best for your business.
With customized marketing strategies and optimization for your website, you will not be wasting your marketing budget.
Search engine optimization (SEO) can also help you boost your website. Here are ways to find what kind of SEO services are right for you.
You will be able to target budgets and resources in a much more focused way.
A website gives you lots of information about your customers.
Here are the top ten website analytics you could measure and learn from when you have a website:
- Number of session visits
- Percentage of the new session
- Bounce rate
- Conversion goals
- Site content
- Landing pages
- Exit pages
There are great free analytics tools out there to use that can reveal demographic data about current and potential customers, providing insight to fuel your marketing campaigns and promotions in the future.
Increase Local Exposure
Many customers conduct a local search through Google Maps to find businesses and services.
When you have a website linked to your Google listing that has clear listed information about your business, potential customers will have a seamless experience from finding you to engaging with you.
The Difference Between Surviving and Not Surviving With a Website
A website can just be the defining difference between surviving and not surviving in a digitally competitive world.
A Website is Essential in the Digital Market
It is clear that the benefits of having a website far outweigh any perceived downsides.
Having a website can help your business reach a wider audience, increase credibility and brand awareness, and reap the rewards of customer insights.
More from Infintech Designs
Infintech Designs is a digital marketing agency that specializes in helping small and medium-sized businesses succeed online.
Located in New Orleans, Louisiana, we understand the importance of making sure your business gets seen by customers searching for you on Google or other search engines—and this can be done through an effective web design strategy and clever use of ads.
We want to help make it easier for people like yourself with limited resources to get started!