Using Digital Media to Promote your Local Business or Event
These days, traditional ways of promoting your local business or event just don’t cut it. With the advent of the Internet and television recording devices, people have moved away from reading newspapers and watching T.V. commercials. But that doesn’t mean you still can’t get the word out about your business or event. Whether you are a family-owned restaurant in downtown New Orleans, or are hosting a concert event at one of New Orleans’ legendary music halls, there are many ways to communicate through digital media.
The first step to accomplish for any small business or event is to develop a strong website. There are many free and easy resources to create your own fully functioning website, such as WordPress.com. Once you have a website up and running, the options are endless. You can post digital brochures of your products or event schedules, post your restaurant’s menu to your site, or offer online registration for your concert or networking event. Your website is not only a source of information about your product, service, or event, or a place to post your address and phone number, but it is also the starting point for all digital media communication.
In addition to a strong website, successful small businesses and event coordinators are active on social media. Create pages and profiles on Facebook, LinkedIn and Twitter. You can link to your social media pages from your website and encourage your customers and clients to share your posts and tweets with their family and friends. Keeping your audience engaged can create a buzz around town. Social media is a digital source of word of mouth.
In addition to creating a website, it’s nice to actually have people visit your site. There are several ways to attract traffic to your site through digital media. One way is to create interesting and exciting content that is relevant to your business or event. This content can come in the form of blog posts and other search engine optimized articles. Ensuring that your content is relevant to your target audience or niche involves using keywords and phrases that folks use to search for things on the Internet. For example, a New Orleans restaurant may use keywords like “Cajun” or “jambalaya” if these are relevant to that restaurant. A local event organizer may use the terms “jazz concert” or “Mardi Gras” as key phrases in an article.
Another great way of reaching people interested in your business or event is through email marketing. By creating an attention-getting email that is relevant to your business or event, you can directly contact your customers and clients. There are several free and inexpensive online sites that offer email marketing tools. Many offer design templates that make it easy for you to create an eye-catching email. Email lists can be purchased from various sources; you can contact your local chamber of commerce, or you can gather email addresses from your website or local business locations.
If your budget allows, paid Internet advertising is powerful tool to promote your local business or event. Internet search advertising tools like Google Adwords allows you to create advertisements that show at the top of a search page when certain keywords are searched. You have the ability to budget how much you want each ad and keyword to be worth. Other tools like Google Analytics allow you to track your website’s traffic and how your customers and clients are getting to your website.
As a New Orleans-based company specializing in digital marketing, SEO, social media marketing, and web design, Infintech Designs can help you promote your local business or event. We primarily service organizations in the New Orleans and Baton Rouge areas, but we are here to help regardless of where you are.
3110 Magazine St., #120
New Orleans, LA 70115