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Why Your Blog Is Not Converting - Infintech Designs Aug 29, 2015

3 Reasons Why Your Blog Is Not Converting

If you are writing posts for your blog and you are seeing a low conversion rate, then that is probably an indication that there are some things that you need to change. Creating a blog that will result in sales is not magic and it can be done via proven methods. Here are three reasons why your blog is not converting and what you can do to fix this problem.

Poor Content

While you may think that you have an idea of what your audience wants to read, if your blog isn’t converting then you might not have a clue. Deciding what to write on a blog is tricky. However, if you use data to make your content decisions, then you have a much better chance of coming up with content that people want to read. Have a look at your analytics data in order to determine what people search for when they come to your website. Then use these keywords to write posts that answer the questions that your site visitors have.

Your content may also appear to be irrelevant to your users because of the fact that it is too focused on your needs instead of the needs of your customers. If every piece of content only talks about your business, doesn’t use any facts to back up what you are saying, or is simply not providing enough information in comparison to the content of your competitors, you have a failed content strategy. If you are struggling with creating content for your business that converts to sales, then it is probably a good time to consider hiring a professional internet marketer.

You Need a Call-to-Action

Does your blog have opt-in boxes or other items that show people what they should do after reading your content? If not, then this is probably the reason why your content isn’t converting. You can’t expect users to browse to another page of your website on their own to take the action that you want them to take. Instead, you have to provide an email sign-up box or a phone number directly on the page. The content itself can also advise users on what you want them to do if they want to learn more about your offer.

Call-to-action messages are essential for any blog and you should make sure that you are continuously creating new versions for testing purposes to get better results. Using analytics tools, such as heatmaps, can identify where your users need help so that you can install these items in the right locations on your pages.

You Need a Better Template

While you might be more interested in nitpicking the content of the page, have you considered the quality of your blog template? If your blog template has tiny text, is hard to navigate or loads slowly, these issues are likely what is causing your blog to not convert. You need to have a look at your analytics data in order to determine what the bounce rates are for the pages of your blog so that you can improve them. Don’t just assume that your current site design has nothing wrong with it!

If you are having trouble with getting leads from your blog, Infintech Designs can help. We specialize in web design, SEO and other online marketing techniques that can help to improve your blog conversion rates. Contact us to request a free site review today!

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