Content Marketing Myths: Separating Fact From Fiction
Content marketing, like SEO, may seem to have many mysteries and secrets to the lay person. As a result, many people have misconceptions about how content marketing really works. Here are some of the top content marketing myths to help you separate fact from fiction.
Myth: Following General Advice Will Lead to Success
In content marketing, success depends on the unique needs of your brand. As a result, following general content marketing advice may work well for certain industries and not so well for others. This is why following general advice about content marketing doesn’t always work.
Myth: More Traffic Means Your Strategy Is Working
Simply getting more traffic to your website does not mean that the traffic will be helpful for your content marketing goals. Are the users that visit your website engaging with your content? Are they acting upon your call-to-actions? If not, then the traffic that you are receiving is likely not targeted to your content marketing goals. You may need to re-evaluate the type of content that you are producing or change your user experience to better accommodate your target audience.
Myth: Writing More Articles Brings Better Results
Many people incorrectly believe that the key to content marketing is regular publishing. While regularly publishing content can help in some cases, the content publication frequency actually depends on your audience. Some audiences require more frequent content, while in other cases, content that is published only when necessary is the best solution. It is also important to factor in the quality of the content that you publish when you determine your content publishing schedule. Publishing poor quality articles that lack research on a frequent basis (a strategy often employed due to lack of a sufficient budget) will yield poor results in most cases.
Myth: Content Marketing Doesn’t Require Professional Help
Unless you have studied the techniques of content marketing for years, the likelihood of you obtaining the same results from content marketing as a professional is slim to none. Like SEO, content marketing has become a studied discipline that takes many hours in order to simply learn the basics. Content marketing, when done correctly, combines the best of marketing, psychology and SEO techniques. If you don’t have the time to dedicate to learn content marketing, then it is best to leave it up to a professionals.
Myth: A Winning Strategy Will Always Work
Content marketing, like SEO, is continuously changing. Your audience is also becoming smarter and smarter as the content marketing strategies of your competition improve. Therefore, you can not assume that your current strategy will continue to work in the future. This is why is it so important to have a professional on your side that can identify trends and help you to act on those trends.
If you need help with creating a content marketing strategy that will improve your odds of success, Infintech Designs can help. Our content marketing strategy services are designed to help attract your target audience for more sales and leads. Get a free content strategy review and get started now.