5 Ways to Get More From Your Social Media Content
If you are creating social media content and you aren’t getting the results that you expected from your efforts, then you probably need a different strategy. Social media marketing requires regular effort but it also requires an understanding of SEO in order to get the best results. Here are five things that you can do to get more out of your social media content.
1. Include Hashtags
Many people use hashtags in their social media posts. Hashtags enable more people to see your posts beyond those that already follow you because they are often used as keywords in searches on social media. In addition, hashtags also help you to tap into trends that are taking place. However, use caution when you use hashtags as a marketing strategy because you must keep in mind that you don’t have control over others on social media and hashtags can be used negatively as well.
2. Increase Photo and Video Usage
In addition to writing text posts, you should make sure that you include photos and videos as much as possible when creating social media content. Photos and videos are excellent for reposting and are more likely to be shared and responded to than text, unless the topic is controversial or is currently trending.
Infographics are one of the most commonly shared types of marketing content. If you sell to B2B companies, or even certain B2C business, you should utilize the power of infographics to increase the shares of your social media content.
3. Contact Influencers
Instead of simply creating social media posts and hoping that one of your posts will appeal to one of your followers, why not reach out to the people that you want to contact? By creating social media posts and requesting responses from the influencers in your industry, you can increase your followers and also potentially get the exposure that you are looking for on social media. In addition, if the social media content that you posted is really valuable, an influencer may opt to write about you in an upcoming blog post.
4. Add Social Media Widgets
By adding social media widgets to your website and other popular destinations, you can expand the number of people who get to view your social media content. You can increase the number of followers to your social media accounts as well. When you add social media widgets to your site, don’t forget to also add social sharing buttons so that your website visitors have an easier time of sharing your website content, as well.
5. Check Your Analytics Data
If you have been using social media for awhile, you likely have analytics data built up from your efforts. Look through this analytics data in order to see if you can find any trends between the content that gets the most shares and the content that gets the least trends. If you can distinguish the characteristics of content that is more likely to be shared by your followers, you can make more of these style of posts. As a result, your reach will improve as you create better quality shareable social media content.