Why People Visit Websites Today – 9 Reasons Why Websites are Visited More Often
A website affects the quality of a business. It influences perceived credibility as well. However, not all businesses are aware of how their businesses have this colossal effect.
“What brings people to a website anyway?”
The marketing needs of today make websites need to leverage and optimize digital marketing strategies. And more consumers are searching the World Wide Web for products and services that offer solutions to their needs.
Let’s see why users visit websites these days.
Facts on Website Visits
Before we dive into what is making people go to websites, here are some interesting facts and key statistics about website traffic:
- Crazy Egg reported that the average time users stay on your website is less than 15 seconds. That’s typically how long you have to capture one’s attention on your website.
- Sweor stated: “It takes about 50 milliseconds (that is 0.05) seconds for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.”
- 85% of adults think that a website viewed on a mobile device should be as good or better than if it’s viewed on a desktop.
- The average attention span of an internet user is 8 seconds.
- Two-thirds of users who visit websites do it on a mobile device.
- Blogs attract 7 out of 10 consumers to visit a website.
- 2.9 billion searches are done on Google, which directs users to website visits.
- 73% of web visitors are heavily influenced by video. Website users spend 88% more time on web pages that contain videos.
- 44% of website visitors consider company contact info that includes a phone number important.
Reasons For Visiting a Website
Businesses consider website traffic to be very relevant for digital marketing. If you want to accomplish your marketing goals, you should look into why users visit your website. Web traffic will tell you these statistics that can impact your conversions:
- The number of people viewing your website at any given time
- The pages on your site that are being viewed
- The time spent on pages
- The number of users returning to view your site
- The number of unique views
- Bounce rates (percentage of visitors who navigate away from the site after viewing one page)
Let’s now look into why these statistics happen on your website. According to the Search Engine Journal, the reasons why people visit websites these days include:
The Desire to Learn
During the pandemic, students have been forced to study online when schools were shut down. This has greatly increased the number of online users.
Moreover, they were given schoolwork that required them to use search engines. They needed information to accomplish many school-related tasks. Websites were visited more times last year than any time before because of the need to learn.
The Need to Buy
Again, the pandemic significantly impacted eCommerce sites. Consumers were forced to purchase online when physical stores were shut down. This has become the most important and only way (at some point) to buy what was needed.
Consumers have realized how purchasing online is more convenient. The power to buy has become a comfort for consumers who get stressed. Ecommerce has made it possible to purchase almost anything online.
The Want For Entertainment
More users are visiting websites to be entertained. With so many platforms that provide different sorts of entertainment, users wouldn’t need to seek them outside the comforts of their own home.
Whatever type of entertainment you want: watching a movie, listening to music or podcasts, watching a TV show, singing karaoke, or even doing workouts, you can access them through websites.
There are virtual set-ups that you can access anytime, anywhere (so long as there is internet) for almost every type of entertainment you can name.
The Need for Information
Today, when you ask a question, people reply, “Google it!” Almost every need can be found through search, including directions to the new coffee shop downtown, to check if the pharmacy is still open, or the latest news abroad, and others.
Google mentioned that the most common searches are about:
- General knowledge
- Food and grocery
Information is available at the click of a mouse, in just a few seconds.
Users also seek inspiration online. Artists and non-artists alike visit websites where they can get ideas on something they are interested in or would want to work on.
The best thing about getting inspiration online is that the list of your sources is never-ending. There is always fresh content published online every day.
The pandemic has sparked the need to stay connected with both people we know and don’t know. Virtually, with the whole world. Online communication has become a necessity and users visit websites that offer this need.
There are several social media websites that have increased in revenue and have experienced a boost in traffic in the past year because of the need to feel connected with family, friends, colleagues, customers, and other people from the industry.
People land on websites when they are simply browsing through the internet to kill some time. Countless hours are spent searching and watching videos on websites when users have nothing else to do.
Tempting Anchor Text
Some users land on websites because they clicked a link on an anchor text that they found attractive, interesting, or tempting. They would say they had no other choice but to click on the link that led them to a website.
Why Do Customers Visit Websites?
The best reason why customers visit a website is that they found the answer to their problem or the solution to their need. A website contains content and resources that often meet the needs of customers.
The Internet has made it very easy to gain access to what users are looking for and a website communicates these answers and solutions to users.
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Infintech Designs is a digital marketing agency that specializes in helping small and medium-sized businesses succeed online.
Located in New Orleans, Louisiana, we understand the importance of making sure your business gets seen by customers searching for you on Google or other search engines—and this can be done through an effective web design strategy and clever use of ads.
We want to help make it easier for people like yourself with limited resources to get started! Contact us now!