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How to Design Marketing Emails for Mobile Devices

When businesses design email marketing campaigns, too many of them still think of their mobile visitors as an afterthought. To do this is to ignore the huge increases that have been seen in recent years of people using mobile devices for shopping and checking email. If you want your company to take better advantage of the mobile visitors that it already receives, designing emails that are better targeted to mobile visitors is the first step. Here are some tips to help you create the perfect email marketing campaign for mobile visitors.

Think of Mobile Users First

At one time it might have been an okay idea to deploy an email campaign without considering how that email might be displayed. However, today with the plethora of devices that people are using to access mobile content, this is simply no longer something that can be ignored. For the best results, email marketers should make sure that marketing emails are designed to work well on at least the most popular mobile devices. While many devices running mobile browsers, including Android, do not yet allow for responsive pages, marketers should work to make sure that there content will display well on these devices.

Review Analytics Data

Analyzing the results of an email marketing campaign and using that data to design your email marketing emails can deliver better returns. There are many event based analytics tools, as well as email marketing provider tools, that can be utilized in order to determine what works best for an email marketing campaign.

If you do not know how to interpret such results or want to determine the best practices for getting results from your email marketing analytics data, getting a professional involved is a good idea. By using data to adjust your email marketing campaign, you can get to better outcomes much faster.

Keep Marketing Emails Focused on One Goal (Initially)

When it comes to the content of email marketing emails, it is a good idea to stay focused on one particular goal for each email start. By introducing variables such as the point of conversion into the email, it can make determining the best design for an email more complicated. To start, try offering a single call to action per email and putting your focus on the design of the email.

Once you have the appropriate data that you need regarding the email marketing design, you can test more complex scenarios. The assistance that an internet marketing firm can offer in the testing of various email marketing email layouts will invariably save you time.

If you need assistance with designing better emails for your email marketing campaign, Infintech Designs can help. Click here to request a free quote for email marketing services today!


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