Five Tips for Creating Better Landing Pages
Pay-per-click advertising and links from other websites are some of the most effective ways of driving people to purchase from you. Each of these inbound marketing initiatives brings people to your website who are already interested in purchasing a product or service that you provide. When the person arrives, it is then the job of your website design to convert these leads into sales.
One of the most popular ways that companies make the most of these highly targeted leads is by creating a unique landing page for the person to arrive at. By doing this, landing pages can be designed for a specific audience making the messaging more targeted and direct. This can help capitalize on the place that a person arrived from, making advertising and sales efforts easier and more effective.
As you start to design your landing pages for various campaigns, there are a few things to keep in mind so that you can be sure you are making the most impact on your arriving visitor.
- Use language consistently throughout the campaign – The language that you used to draw a person to your website should be the same language that they are met with when they arrive at your landing page. This messaging has already proven effective as it is what drove the person to your website to learn more. Therefore, putting the same language on your landing page will help them to feel consistency with how your brand communicates with them and make them more inclined to make a purchase.
- Simplicity goes a long way – People don’t have a lot of time and having to sort through complex pieces of information can be frustrating and overwhelming. Instead, use simplicity in your communications. This will keep people on the page rather than scaring them away with an immense amount of content they have to read before making a buying decision.
- Have one singular call to action on your landing page – When someone gives too many options, it is easy to be confused about what the company wants a person to do. While sending your warm lead on a search throughout your site may not be a bad thing, it increases the likelihood that you will lose the lead. Visitors and potential customers will become bored reading too much material, run out of time or simply lose interest after only a few minutes. Instead, on a landing page, eliminate the ability to navigate further in your site and focus them to complete one goal, such as making a purchase or signing up for a demo.
- Copy your competition – Chances are, if you are attracting a user, so are other companies that you compete with. Check out what the competition is doing to speak to the people you are trying to attract and copy them. While you do not want to copy exactly their design or messaging, knowing what they are doing can help you to better target your campaign to the niche you are trying to attract and create a stronger landing page.
- Use design wisely – The design of your landing page should be set up to accommodate the way a person looks at a web page naturally. This involves understanding heat maps and knowing where people tend to look first when they arrive. Then, use color to draw your visitor’s attention to the final call to action so that it is completely clear what you want them to do and how they do it.
Landing pages are important for your campaign success. Let Infintech Designshelp you design a landing page that will allow you to get the results you want out of your next campaign.