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Five Website Design Tips to Minimize Traffic Loss

Your website is one of the main selling points for your small business. Whether you realize it or not, your website holds a lot of potential and can open the door to more sales. But to reach the goal of earning more revenue through your website, you need to keep your visitors engaged and on your pages.

Website designers realize the importance of keeping people sifting through the pages of a website and engaged with what is being said. They understand that fast traffic loss, known as a bounce rate, is best left lower rather than higher. Because of this, savvy website designers put certain tricks into play to keep people looking through business offerings and directing them to make that final purchase.

As you start designing your website, here are a few tips to help your small business minimize traffic loss.

Link to Other Pages Within Your Content – Have you ever been reading a web page and something caught your eye that you wanted to know more about? This is not uncommon. Many people, while consuming content, realize that they want to know more about a particular topic. To help drive people to another page within your website instead of to your competitor, link to other pages from these keywords. These will not only help search engines know what pages are relevant to your website but it will also help your reader stay with your content for a longer period of time.

Make Navigating to Other Pages Simple and Intuitive – You want people to take the next step and learn more about a product, try a free demo or sign up for more information so it is imperative that you make doing this as easy as possible. People get impatient online and when they have to work to find the next place to click, you risk losing a sale and a customer just by having poor design. By designing your website in an intuitive way and guiding your visitor to the next step, you can keep them on your website longer.

Design the Layout in Accordance with How People View Pages – Website designers have seen heat maps of how people view a website when they arrive. Using these heat maps a website can be designed to encourage interaction by putting the most important and catchy headlines in the place where visitors tend to look first. Also, placing important actionable content above the fold, or above the place where the user must scroll down to read, can make a website much stronger and help your business get the results you want.

Use Colors to Your Advantage – Certain colors incite physiological responses. For example, most, “Buy Now,” buttons is in red inciting the desire to act upon something. If you are looking for a way to establish quick trust, having blues or greens meet your website visitor may be a better approach. Talk to your website designer for help using color effectively to keep your visitor on your site longer.

Use White Space Well – When a person arrives at your site and is overwhelmed by the number of words on the page or images to sort through, they are more likely to quickly leave again. Instead, use white space as a way to lessen the impact of the amount of content you have and make them stay longer.

Web site design is an art, and there is a lot of thought that goes into creating a site that people will stay on. Let us work with you to redesign your business website so that you can stop losing visitors and start gaining customers.

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