Google+ Marketing Tips for SEO
Did you know that you can use your Google+ account to help your website out in the area of search engine optimization? There are several ways in which Google+ can help you but the time must be taken first to make sure that the profile page is properly optimized in order to see any of the benefits of the optimization.
Social Media Presence Importance
The importance of social media in the factors that determine the ranking of a website are increasingly important when it comes to SEO. The reason that social media is being increasingly considered as important is because of the fact that real people are reviewing and discussing various websites on social media sites. These discussions reflect the importance of a particular website to those users. Therefore when these same users browse the search engines they should see the websites ranked in order of importance to them and users similar to them. This is why social media influence is really an important factor that must be built up by businesses.
Update the Meta Description
The meta description that is created for your Google+ profile consists of your profile tagline along with the first two sentences of your introduction. If you want to make sure that your business is correctly represented in the search engines, it is important that you update this meta description carefully so that it reads like a summary of your business which will make visitors more likely to visit your Google+ profile page.
The Google+ profile contains a link that DoFollow and will pass its link equity back to your website. If the URL of your website is this link on your Google+ profile, then you are helping your website to rank higher in the search engines.
Fix the Title of Your Google+ Profile
If you are trying to optimize your Google+ profile, you need to make sure that the title of the profile page is made for SEO. You will want to make sure that you do not engage in keyword stuffing here because it is not going to help your website to rank better. In addition, you always want to make sure that your Google+ profile title contains the exact name of your business as customers would search for it.
Set Your Custom URL
Google+ has now made it possible for you to set your own custom URL as your URL for your Google+ page. You should take advantage of this feature because it will your business to create cleaner backlinks to your site. Your customized URL will also look a lot better when it is applied to the marketing materials that you provide to your customers.
If you have experts or important people in your company that regularly contribute to your online marketing efforts or if you would just like to take ownership of the content that you post, you should set up your Google+ Authorship. The Authorship factor is becoming increasingly important in rankings. The Authorship tags each piece of content so that Google will know exactly who created that content. This allows you to consolidate all of your work in the search engine results so that visitors can see everything that was created by your business quickly and easily.
Do you need assistance with optimizing your Google+ page? Infintech Designs is an expert in social media marketing and you can get assistance from us in making these changes to your Google+ now. Click here to obtain a few quote.