How to Evaluate your SEO Company
Every day, almost 5 billion searches are conducted on Google. That’s not even considering the searches on Bing and other search engines. In terms of US consumers, almost 90% of shoppers use at least one of those searches to get information on services and products that they are thinking of buying. Looking at those numbers and figures should make any business owner realize just how important SEO (Search Engine Optimization) can be to their success.
Of course, it’s not just as simple as choosing a firm to provide SEO services, writing them a check and sitting back, job done. You need to know that theSEO specialist you’ve chosen is doing good work for your business and giving you your money’s worth. So, how should you evaluate your SEO company?
Clear and Comprehensive Communication
You don’t need to be an expert on SEO – that’s what you hired your SEO company for. However, that doesn’t mean you should be oblivious to what is going on in terms of your business’ SEO. Your SEO company should always give you detailed and understandable explanations of what they are doing and why. In addition, they should be responsive when you contact them. They should not leave you waiting for days for a response to an email. They should be available to speak with you and answer your questions completely and comprehensively. You don’t want huge emails full of jargon you can’t understand, but you also don’t want overly simplistic and brief updates. Your company should tailor their communications to your needs. They should take the time to understand you and your business and what you want.
Measurable Metrics and Results
When you first engage an SEO firm you should come up with a plan together of what results you want to see and how these results are going to be achieved. An SEO company that does not give any indication of what they are actually going to do for you is one that is impossible to evaluate! Your SEO provider should be able to listen to your wants and needs, offer advice on anything you may have missed out and come up with a comprehensive plan with things that you can measure included. Your SEO company should always be happy to provide you with updates on various metrics so that you can see how they are doing. You should ask for regular updates so that you can adjust your goals and their methods if things are not working well.
Adaptability and Experience
SEO and online marketing is a rapidly expanding and evolving field. Anyone who relies on SEO will remember the chaos that Google’s Panda algorithm update caused. The search engine companies can unilaterally change the way the game is played at any point. This means that it is vital for you to choose a company with two important attributes. The first is experience. The company needs to be aware of how things have evolved and changed in order to predict future developments and understand what common threads have remained throughout changes in SEO. Secondly, they need to be adaptable. You need to know that should there be another change or update halfway through your working relationship that they will be able to react. You don’t want a company that will just shrug their shoulders and watch your search engine ranking drop.
To discover more about SEO and how it can improve your business’ success, call Infintech Designs today. Our friendly, experienced SEO professionals will be delighted to discuss your business, our process, and how we can work together to boost your search engine rankings.
3110 Magazine St., #120
New Orleans, LA 70115