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How to Stay Relevant on Social Media

Staying relevant on social media can be somewhat of a challenge due to the fact that users are constantly being bombarded with new information. If you don’t stay relevant, it is very likely that your customers will simply look for someone else to follow. If you want to remain relevant, there needs to be a strategy in place so that you can figure out what works and what doesn’t. Here are some tips for helping your business to stay relevant on social media.

Post Regular Updates

Posting regularly is one of the easiest ways to stay relevant on social media. This does not mean that you should continue to repost the same content over and over. Instead, you should make sure that there is fresh content available for your readers on a regular basis. By providing fresh content, you will appeal to the real human followers that look to your account as a source of news or other industry information.

How many times per day is really up to the norms of your industry. However, at minimum it is recommended that you post at least once per day. In addition to posting content, you should also try to vary the types of content that you post. Videos, images, and infographics all work well on social media sites and you should try to mix in these elements alongside traditional text posts whenever possible.

Look for Trends

Oftentimes what becomes popular on social media sites is the result of various trends. By searching out the latest trends and applying them to your business, you can help your business to stay relevant. In this way potential followers that are interested in the trend will also become attracted to your business. You will also demonstrate to your followers that you know what is happening right now and you are an active social media user by seeking out trends.

Engage the Audience

Engaging your followers involves having a conversation with them and not just simply talking at them. If you want to open up the conversation, post questions or respond to comments left by other users. These methods can help to get a conversation started. Always make sure that such conversations are relevant to your business so that it does not simply appear that you are chatting away on a social media account.

Get to Know Your Audience

By reviewing your social media analytics data, you can get to know your followers in order to determine what they do and do not like. This will help you to tailor the social media content that you post to their needs. In addition to reviewing analytics data, don’t hesitate to poll your social media followers so that you have real feedback. This tactic can be applied across all social media platforms in order to keep your audience engaged no matter which site they use to engage with your brand.

Social media marketing is an ongoing endeavor that can yield excellent results when done properly. If you need help with staying relevant on social media, Infintech Designs can help. Click here to request a free quote for social media marketing services today!


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