LinkedIn Marketing Tips for Success

If you haven’t deployed LinkedIn as a part of your online marketing strategy, you are missing out on a very helpful tool. LinkedIn is the go-to place for jobseekers looking to connect with employers and companies. However, did you know that LinkedIn can also be a huge source of traffic for B2B businesses and companies that are searching for brand advocates?

If you are wondering how you can use LinkedIn effectively, there are a few guaranteed ways to improve your results. Here are the top LinkedIn marketing tips for success.

Set Up An Account

Setting up a LinkedIn account for marketing purposes involves more than simply joining the site. To effectively market your business on LinkedIn, you will need to develop a business profile for your company. Start by writing an effective description of your company that describes who you are and your positioning in the market. You should make sure that you upload your logo and add the links to your company websites. Providing links to the other social media that you are on can also help to improve your results.

Getting Followers

Getting followers on LinkedIn can initially start by inviting your employees to follow your company. By having your team follow your company profile, you are taking a huge step to establishing credibility within your industry.

In addition, you can also join LinkedIn groups that are relevant to your industry so that you can begin to network with potential partners. These are the essential steps that you must take in order to build up your support network on LinkedIn. By spending as much time as possible on this step, you can create a profile that will attract customers and won’t have them questioning your credibility or the relevance of your business to their needs.

Publish Content Directly to LinkedIn

Next, you will want to come up with a schedule for publishing to LinkedIn and decide what types of content you’d like to post. LinkedIn now offers a publishing platform that you can use to re-publish your site’s content. If you really want to advance your strategy, you can also have your employees create content that is specific to LinkedIn that will help to demonstrate your company’s expertise in the industry. As for a content calendar, you will need to decide on how you plan on publishing and plan out your calendar accordingly.

Find Influencers

As you continue to develop your LinkedIn marketing strategy, it is important that you also work to find influencers that can help to further your business goals. These influencers can be customers of your business or other industry professionals. By focusing on finding influencers, you can help find the people that will advocate your brand in order to help you improve your LinkedIn marketing results.

If you need assistance with coming up with a strategy for marketing your business on LinkedIn, Infintech Designs can help. Click here to request a free review of your social media marketing strategy today!