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Tips to Make Pay Per Click Advertising Work - Infintech Designs Feb 01, 2013

Make Pay Per Click Advertising Work for You: 3 Tips to Get Started

Online shopping is by no means a new concept, but it continues to be more popular and is the primary source of shopping for many consumers. Internet marketing is the best way to encourage sales of products and services, with pay-per-click (PPC) being one of the top ways to do this. According to Forrester, more than half of the money spent in the US retail market will be influenced by the internet by the year 2016. With statistics like these, it is no surprise PPC methods are still being used. Indeed, they are more important now than ever before.

Step 1: Conduct Keyword Research
When creating PPC ads, the first thing you need to do is keyword research. If you’re just starting out, be sure you do research on your target market first. However if you already know what your target market is, then the next step is researching the proper keywords. When researching keywords, make sure they are relevant to your target market and as specific as possible. Avoid broad keywords as you will have tough competition with high prices. The click through rate (CTR) dropped from 0.7% to 0.4% in 2011, so keyword research is going to be vital for successful PPC ads.

Step 2: Set a PPC Budget
PPC is one of the least expensive investments as far as marketing goes, but you will still need to pay for the ads. Start by setting a budget for what you want to spend then calculate your return-on-investment (ROI) as the campaign continues. This will let you know what you need to pay for different PPC campaigns according to what you can afford. You should also consider your overall marketing budget so that you can effectively balance it between PPC and other forms of advertising.

Step 3: Write Effective Ads
Finally, it is time to learn how to write effective ads. They need to appeal to readers, showing exactly why your business is something they might be interested in. This can be a steep learning curve due to the character count limitations. You will need to use your keyword research results to form the ads in a way that will encourage click-throughs from readers. You should be choosing proper language, good keyword density, and effective calls to action for your PPC ads.

Getting started with PPC doesn’t have to be difficult – consult with the experts at Infintech Designs for help from their experienced team.


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