Reusing Social Media Strategies With Email Marketing

As online marketing channels become increasingly connected, you will find that there are many marketing methods that don’t only have to be used on a single channel. In fact, there are a number of social media marketing methods that can be repackaged for use with email marketing. Here are a few tips to help you get started.

Giveaway Something for Free
Everyone loves getting something for free. However, if you want to be successful at getting signups, you must offer something of value. You may have already used your social media profile to link to a copy of a free report or ebook. This method can be easily reused with email marketing if you know how to do it correctly. The best way to use this method with an email marketing campaign is to design a custom landing page that features the free item that the user can access only if he or she signs up. With a worthwhile, information packed giveaway, you can rapidly grow the number of email subscribers that your business brings in. In addition, they will already be looking to any content that you deliver because they already know what they can expect from you based on the free offer that you provided.

Running a Contest
Using email marketing to run a contest works in nearly the same way that it works if you were to run a contest by using social media marketing. Email marketing campaigns can be used to keep contest participants abreast of what is happening with the contest. You can even take this method a bit further by integrating your social media marketing campaign with the email campaign. This will help you to grow the number of followers and email subscribers that you have for your campaign. However, it is important that if you do so that you figure out how to successful target your contest audience to ensure that your email marketing lists do not become cluttered with fake followers from the social media sites.

Insider Information
Social media marketing can be used to deliver messages to only a select audience. Therefore, it is only natural that you can use email marketing to do the same. If you want to create an email list that is based on the delivery of exclusive information, you can draw in subscribers by posting previews to the social media sites and then simply use your email marketing list to deliver on your promise. You will then have an email list that is full of subscribers from social media sites that are happy to be privy to the information that you are providing exclusively. Furthermore, you may be able to charge for these exclusive benefits as many private investing newsletters already do.

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