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Simple Ways to Update Your Website Design to Drive More Sales Online

E-commerce has been popular for many years, and will continue improving in the coming years. According to Forrester Research, there will be a 62% increase in online spending by 2016 which will total $327 billion. If you have worked hard on your website but you still aren’t seeing the sales you expected, it may be due to simple errors on your website. Many times, you don’t need to completely re-design your website but simply make some little tweaks. The following changes can be made quickly and easily to make a big difference.

Testimonials
Add testimonials and reviews to your site in a location that is easy for customers to find. If they are first-time customers or your business hasn’t yet become a popular name in your niche, they will need a reason to take a chance with your company. The easiest way to do this when starting out is by will previous customers post honest testimonials about your products, customer service, shipping, and other details of your business. Consider adding social media buttons like Pinterest, Google+ Twitter and Facebook so that customers can easily endorse your company.

Categories and Search
Make it easy for your customers to find what they’re looking for instantly by organizing your products into categories. These should be titled according to what they include and offer different ways of searching for products. For example, if you sell clothing, you should have the ability to search by category, size, price range, or color. The easier it is for users to find what they want, the more likely they are to make a purchase.

Make the Shopping Cart Visible
If your customers can’t locate the shopping cart in a couple seconds, they will abandon their idea and move on. They will also be more likely to abandon the shopping cart and not make a purchase if they have to register in order to checkout. In fact, Fortune has stated that 45% of consumers forced to register to checkout will abandon their cart. There is also a 75% abandonment rate overall of all shopping carts. Avoid this by making the shopping cart easy to find, easy to use and not requiring extra steps. You can still offer registration of an account as an option, perhaps with incentives, but allow customers to choose to simply pay without the hassle.

Website design updates and tweaks can easily be implemented byInfintech Designs. Their experts can also offer tailored advice on your website design.

References:
http://www.internetretailer.com/2012/02/27/e-retail-spending-increase-45-2016
http://www.fortune3.com/blog/2012/08/avoid-shopping-cart-abandonment-statistics/

Infintech Designs
3110 Magazine St., #120
New Orleans, LA 70115

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