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Smart Phone Browsing – Results from 2012

Studies show that most adults the U.S., U.K. and other countries are using smart phones these days. They are not just for apps and checking in on social media networks or checking email, but for browsing the web as well. In 2012, more Internet searches were conducted, and more mobile websites were viewed, than ever before. Here are the smart phone browsing trends and results from 2012:

An Increase in Smart Phone Browsing
Smart phone sales weren’t the only thing that went up in 2012; the use of smart phones for browsing and making purchases did as well. Approximately 700 million smart phones were sold in 2012. Compared to 2011 when just over 490 million were sold, this is a vast increase in just one year! At the end of 2012, there were approximately 1 billion smart phones active and being used, so it should come as no surprise that browsing with a smart phone is extremely popular. From the results of the study posted on, half of smart phone users use the Internet on their smart phone not once or twice, but many times throughout the day.

Smart Phone Purchases in 2012
Added to the number of people browsing the web with their smart phones is a rising number of consumers shopping with their smart phones. This includes shopping through apps as well as through browsing, though browsing is much more common. Many big retailers have mobile websites, making it easy for smart phone users to find what they want and complete the transaction all from their phones. During the 2012 holiday season, online spending equaled $1 billion, with some of this due to mobile phone purchases. To take a few case studies, approximately 75 percent of smart phone users in the U.K. and U.A.E. completed mobile purchases with their debit and credit cards.

Interesting Mobile Usage Statistics – 2012
There are many other mobile usage statistics that are not only informative and interesting, but also give you a good idea of why you should introduce mobile websites and shopping carts for your business. If you have been unsure up to now, these statistics will show you why you need to implement mobile shopping for smart phones:

  • 31 percent of smart phone users will go online with their phone more often than a computer or tablet.
  • The majority of emails, Facebook posts and tweets are viewed from the smart phone; 75 percent, 60 percent and 90 percent respectively.
  • One out of every eight page views are through smart phones or other mobile devices.
  • 75 percent of consumers prefer a mobile-friendly site when considering where to shop.
  • Many believe the iPhone to be the most used smart phone, but actually Android has slightly more share, at 50.9 percent.

What This Means to You
If you currently run or operate a business, these statistics mean you should be incorporating mobile marketing in your business plan and making sure you have a mobile-friendly website. It isn’t necessarily difficult to create a mobile version of your website and it can make or break the success of your business. With 700 million smart phones sold in 2012 alone, this is literally millions of chances to get your name out there just by having a mobile website. Some of your competitors might not have one yet, so now is the time to get ahead.

In addition, another lesson is that when choosing your marketing tactics, don’t forget about mobile marketing. If these results prove anything, it is that the majority of smart phone users view websites from their phones and this is a big market to tap into.

If you need a mobile website or a shopping app for your business, speak to the experienced professionals at Infintech Designs today for advice and help.

Infintech Designs
3110 Magazine St., #120
New Orleans, LA 70115

Sources: phone-consumers-behavior-in-2012/

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