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How-Your-Website-Can-Hurt-Your-Online-Marketing - Infintech Designs Jun 16, 2014

How Your Website Can Hurt Your Online Marketing

Most people think that simply having an online website is a good enough effort at marketing their business online via a website. The truth is that in some cases a business may actually being holding by success by continuing to use their existing online website. The issues may be caused by a variety of reasons. Here are some examples of how your website might actually be hurting your business?

Poor Navigation
While you may enjoy the nice colors or graphics that a web designer applied to your site, are your visitors actually able to use your website with ease? Poor navigation is a serious problem that affects many sites that are not using responsive design.

In addition, these websites are losing conversions because visitors to the site can not easily find what they are looking for and instead opt to leave the site. Business owners must keep in mind that the majority of available devices to browse the internet are increasing mobile devices. Therefore, if you want your online marketing campaigns to be successful, you must make sure that your website is using responsive design and that it is easy to navigate.

Look at Analytics
If you are having trouble deciding whether or not your website is helping or hurting your business, the best solution would be to take a look at the metrics. Are there certain pages on your website that have particularly high bounce rates? These high bounce rate pages would be a good place to start. Look at the data on how those bounced visitors arrived at the page as well as the information that is presented on that page. If you can point out some obvious flaws, fix them. However if you have no idea why the page has a high bounce rate, it is probably a good time to bring in a web designer. A web designer can advise you on how to create a better page, especially in the case of sign-up and landing pages.

Page Speed
If your website loads slowly, you will automatically reduce the amount of traffic that you can get to your website. In addition, you could also be hurting your search engine rankings due to the fact the search engines consider loading times as one of the factors involved in ranking your website.

If you are not sure how quickly your website loads, do a page speed test and look for recommendations on loading speeds. If your website falls below recommended rates, it might be a good time to change your hosting provider or simply upgrade to a higher package such as a dedicated server.

Overall, if you have received complaints regarding the design or navigation of your website, it is probably time to take a closer look. Getting little to no traffic is more along the lines of an obvious sign that your website may need work.

Do you need assistance with redesigning your website? Infintech Designs can help you revamp your website in order to better achieve your marketing goals. Click here to contact us today.

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