Where to Focus Your SEO Efforts Now
SEO is constantly changing. Every month there are countless changes that take place and these changes can cause SEO strategies to evolve. An SEO strategy that is effective is one that can adapt to such changes. In the best cases, the SEO strategy can even be designed to make future predicted changes have less of an impact on rankings. Here are a few areas in which you should focus your SEO strategy for the best results right now.
Focus on Conversions Not Keywords
Just getting ranked for the right keywords is not enough to help your SEO campaign become successful. There are bad companies out there that take advantage of this fact and rank a business for low competition keywords. This is why you should focus your efforts on the conversions that your SEO campaign brings in rather than the keywords that simply fit your industry. By discovering which key phrases drive engaged visitors, conversions and sales, you can get on the right track to better SEO campaign results.
Optimize for Mobile Traffic
Mobile traffic is now the largest source of traffic. Google had previously made the announcement that they believe that responsive websites are best. In addition, Google now considers mobile-friendly as part of the rules for determine search engine rankings.
In addition to making sure that your site is optimized for mobile traffic, you should also make sure that your SEO strategy incorporates local mobile advertising options. Using services such as Google Local can help your website to rank highly for local searches.
Don’t Forget About Other Search Engines
While it may seem that Google will hold the top spot in online search for some time, other search engines such as Yahoo, Bing and DuckDuckGo are rapidly building market share. It is important that you take the time to ensure that your SEO strategy incorporates the best practices that will help your site to rank well in these search engines as well. By looking beyond Google as a part of your SEO strategy, you can ensure that your strategy will be well-rounded enough to weather the next round of changes to search algorithms.
Improve Your Social Media Strategy
Social media marketing can no longer be considered separate from SEO since Google has confirmed that social signals play a role in website rankings. As your social media audience grows, you can also expect to build a large following of individuals that will share your content. Shared content means more backlinks and higher rankings in the search engines.