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Month: February 2014

Content in King

Content Is Still King

While link blasting may have gone the way of the dodo bird, content is still king in 2014. Almost every day you see someone online complaining that some internet marketing strategy is dead, however content marketing is very much alive and well. Many people are starting to discover that content is the single search engine marketing strategy tool that Google has not condemned completely. However

Email Marketing

Are You Using Email Marketing Effectively?

It can be very difficult to measure true success with any internet marketing strategy due to the fact that customers do not necessarily follow the path that marketers set for them when it comes to conversions. However with email marketing, tracking your success rate is fairly simple to do with analytics tools and the point of conversion is the email itself making it easy to track success

Search optimization

Optimization Tips For Updating Your Site

If you will be updating your website, it is important to be aware of the new procedures for SEO so that you do not harm your website’s search engine rankings in the process. Here are some essentials that you should be aware of when it comes to SEO and updating your website. Before you get started, you need to be fully aware of what the search engines are looking for these days. Skipping over


Local Search Trends for 2014

The plethora of search engine algorithm updates made by Google in 2013 have left many business owners struggling to get ahead of the updates and save their search engine rankings. If you are a local business owner, then you already know that staying on top of your search engine ranking positions are extremely vital to the health of your business. So just what should you be doing in 2014 to stay

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How to Build a Better Relationship With Your Internet Marketing Firm

Many clients are likely already satisfied with their internet marketing providers and believe that they are already getting the best service possible. While you may be getting great results, there is always room for building a better relationship with your internet marketing firm. Here are several ways in which you can improve your relationship with your internet marketing provider. Be Honest

Mobile site responsive design

Mobile Sites: Responsive Design Is the Way to Go

As mobile traffic skyrockets thanks to the increased usage of smartphones and tablets, companies are scrambling to reel in more of the mobile traffic to convert it into leads and sales. As a result, more and more companies are now seeing mobile websites as a mandatory requirement for doing business online. However, there is a right way and a wrong way to build a mobile site. Many companies


Facebook Is Favored Platform for Retailers

A recent study done by social technology company 8th Bridge revealed that Facebook is the top social media network among the nearly all brands in the Internet Retailer 2013 Top 500 Guide, which is a listof the top retail brands in the United States. Why is Facebook outpacing all of the other social media networks? In terms of traffic, 85% of retailers indicated that traffic from Twitter and


Focusing Your Site on People Instead of Keywords

Over the past year, the numerous updates to Google's search engine algorithm has made it clear that Google wants users to put together better content instead of focusing only on rankings. The focus was mainly on eliminating the practice of writing SEO content which in many cases turned out to be low quality content that was written just to achieve higher rankings in the search engines. So how

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