5 Tips for Targeting the Right Audiences With Facebook Ads

Recently Facebook announced yet another news feed algorithm update that is designed to further reduce the organic reach of brands and content publishers. This latest update is designed to increase the visibility of updates from friends and family.

However, you still need to use Facebook to attract new leads and customers. In addition, you also want to do it without having to only advertise your business. Unfortunately, the time to post content to Facebook and get shares without paying for them has come to an end for all but the largest brands.

If you want to get traffic to your Facebook business page and website, you need to start using Facebook Ads. Using Facebook Ads to target specific demographics can actually be cost-effective once you learn how to adjust the settings.

Here are 5 tips to help you target the right audiences with Facebook Ads.

1. Demographics

Facebook offers a plethora of options to select from when it comes to choosing the demographics of the users that you would like to target with your ads. Users can be selected based on their location, age, gender, languages, relationships, generation, life events, homeownership, professional credentials, political affiliation, and education. All of these settings make it easy for you to pinpoint the exact individuals who match your buyer personas. Use them as the first steps to narrowing the focus of your ad campaign.

2. Interests

Facebook Ads allow you to reach specific audiences by choosing audiences to target based on their interests, activities, and the pages that they liked. Facebook offers 9 broad categories with additional subcategories that can be targeted, including business and industry, entertainment, family and relationships, fitness and wellness, food and drink, hobbies and activities, shopping and fashion, sports and outdoors, and technology.

Target people who already enjoy things that are similar to your product or service and you will find users that are likely to engage with what you have to offer.

3. Behaviors

One of the biggest hurdles to finding new leads for your business is finding people who are more likely to buy based on their purchase histories, intent or device usage. While some behavioral data is only available for U.S. audiences, Facebook offers a wide range of options for targeting users based on their personal and professional behaviors.

4. Connections

If you want to connect further with users that have already engaged with your company, it is a good idea to use the connections feature to narrow your target audience so that it only includes people who your brand has connected with via Facebook, your app, or at your event. You can also use this same feature to reach the friends of those people or exclude people who you have previously connected with from your campaign.

5. Remarketing

Finally, remarketing allows you to reconnect with people who may have interacted with your brand previously. These groups can include people who previously visited your website or custom subscriber lists of emails, phone numbers or Facebook user-IDs.

With all of the features that you can use to fine-tune your Facebook advertising campaign, it is worth the effort to invest in Facebook advertising for your business. With real users and proven data, you can create campaigns that will drive cost-effective results for your business.

If you need a social media marketing strategy to increase your sales, build awareness about your product or service, and loyalty for your brand, Infintech Designs can help. Contact Brian Hong today for a free consultation and comprehensive quote for Facebook marketing services.