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Month: August 2016


What Are the Top SEO Mistakes Made By Ecommerce Businesses?

According to VWO, SEO is the fifth most effective digital marketing tool for retention for e-commerce businesses. The other tools that outranked SEO were email marketing (56%), social media (37%), content marketing (32%), and referral marketing (26%). With SEO ranking as one of the top most important purchase channels for e-commerce businesses, you might think that more businesses would place


5 Tips for Targeting the Right Audiences With Facebook Ads

Recently Facebook announced yet another news feed algorithm update that is designed to further reduce the organic reach of brands and content publishers. This latest update is designed to increase the visibility of updates from friends and family. However, you still need to use Facebook to attract new leads and customers. In addition, you also want to do it without having to only advertise your


5 Tips for Launching Your First Webinar

If you want a great way to connect with customers in order to educate them about your industry, products, and services, webinars offer an excellent opportunity to do so. Not only do you get the benefit of directly interacting with potential customers, you are are also able to obtain feedback from them by conducting a survey at the conclusion of the webinar. If you are ready to launch your


Google Blocks Sites With Deceptive Download Buttons

In November of 2015, Google announced the Safe Browsing feature to help protect users against social engineering attacks, namely deceptive methods that are used to trick visitors into doing something dangerous, such as installing unwanted software or giving away personal information. Many internet users have come across websites which use social engineering to attempt to persuade users to do


SEO Success Tip: Why You Should Regularly Check Your Link Profile

Link building is an essential part of ensuring the success of your website. However, if not monitored bad links can result in your site getting hit with a Google penalty. While you may think that everything will be okay because you are the only person that is building backlinks for your website, you have to consider the fact that others, such as your competitors, angry ex-employees, and


Why Your Local Business Listing Was Suspended By Google

Has your local business listing been suspended at Google My Business? If you are wondering what happened, there are many reasons why a Google business listing could be suspended. Here is what you should know to help you avoid a suspension and help you get things back on track if your listing has already been suspended? Types of Google My Business Suspensions Before you try to determine


Google Issues Penalty Against Mobile Sites Using Hidden Redirects

Google has made good on its promise to stop websites that trick users into visiting websites that they didn't intend to visit. In October of 2015, Google previously warned webmasters about redirecting users to other sites without their permission. As of May 2016, Google announced that they would be issuing penalties against websites that redirect mobile users to spammy domains. In 2015, as a part

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