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Author: Brian Hong

Online-Reviews-CTR
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An In-Depth Guide on How Online Reviews Affect Click-Through Rates on Search

A huge part of the consumer buying process today is reading online reviews hence, online ratings have become an essential part of businesses today. BrightLocal executed their yearly study of Local Consumer Review and it garnered significant results. Their study has proven that reviews have a huge impact on Google Local Pack Results and Organic Search Rankings whilst online reviews creates a

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Why Animated Videos Could Offer Higher Conversion Rates

Should you start investing in animated videos for your business? Recent reports have shown that animated videos are a powerful communication tool to entice customers, which increases the chances of getting higher conversion rates. It has been observed that animated videos, specifically the ones with a “drawn” cartoon and a voice over is an effective way to keep customers engaged. So, we gave

blogging-branding-platform-for-yourself-and-your-business
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Blogging as a Branding Platform; For Yourself and Your Business

There are so many businesses in the web space and it gets harder every day to stand out as a unique brand. Your potential customers are being wooed by your competitors, it’s no longer effective to throw out the same sell tactics at them. Now consumers are more “ad aware” than they were a decade ago; even some brands are bringing back native advertising. Instead of recycling previous

SEO-Efforts-Extend-to-Mobile-Device
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Why your SEO Efforts Should Extend to Mobile Devices

Every marketer who is worthy will probably claim that they know all they need to know about their organization’s SEO practices. But can anyone really know this? As far as internet search is concerned, there are thousands of ‘hack’ posts on how to improve your website’s search visibility. However, a majority of those resources seem to be focused on regular desktop search. Following the

Poor-Webhosting-can-Harm-Your-SEO
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How Poor Webhosting can Harm Your SEO

If you’re using your website as an income generation tool, you have to ensure that there are no bottlenecks along the way. SEO is important and there is a lot you can do on your site and beyond to give your site greater visibility on search engines. However, none of these efforts will mean much if you’re working with the wrong web host. It’s easy to see a web hosting service as nothing more

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Making the Most of your Website for Personal Branding

Today’s individual is highly informed, connected and on the move. As a dynamic person, with a dynamic personality, your personal branding should speak volumes. If you are looking to become a force in your industry, you need a strong personal brand. One way to do this is having a website that commands authority. If you want to make the most out of the site, consider hiring a reliable web

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Building Web Authority with Regular Fresh Content

The web is filled with businesses competing for attention of users and potential customers. It can be tough trying to win the attention of customers in an already crowded market, so one strategy is to lure them instead. By flipping the table around, you can work the tide to your advantage. All it takes is updating your website with fresh content on a regular basis. You can always seek the help

Search Social & Blockchain Technology
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Search, Social, and Blockchain Technology: Decentralizing the Economy of Discovery and Attention?

Anybody with an interest in the future of technology has no doubt heard of blockchain technology by now--or at least of bitcoins, the technology that has gained the most attention from its use. Recently an article by author William Mougayar appeared with the title “The Blockchain is the New Google”, causing many newcomers to ask “what’s a blockchain?” and more in-the-know Internet

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