Does Social Media Really Work?

You have likely wondered this as a small business owner or marketer. Social media is a place for people to go online to engage with their friends and family. Do they really want to have businesses promoting themselves in this space? But if it does not work, why are so many businesses using social media to market their goods or services?

There is a lot of confusion surrounding the world of marketing when it comes to social media. For many people, the question of whether or not social media actually helps businesses grow is answered by learning how the top social networks are used to give businesses a boost online.

Here is some insight into how social media works for small business.

Listen and Find New Consumer Behavior Patterns
Customers are constantly changing the way they engage with brands and make their purchase decisions. On social media, you get access to a candid account of how your customer is thinking, what is driving them to purchase, and what is holding them back. Based on this information you have the opportunity to strengthen your marketing or make small shifts that can have dramatic impacts on your growth and bottom line.

Improve Your Business’s Branding Strategy
When your customers arrive at your social media pages, they expect to see a different side to you. They use your social media pages as a way to get personal with your brand. This can help you improve your branding strategy by creating a way for your customers to feel as if they are purchasing from people rather than from an entity. People like to buy from people, so creating a personality behind your brand can help you strengthen your overall business branding strategy.

A Strategy that will Reinforce Your Company
Social media offers a perfect place to reinforce the value your goods or services deliver, what your business represents, and your goals in getting closer with your customers. When you keep these goals in mind, your social media strategy can be used to your benefit creating a stronger presence on the web and making your business stand apart from the competition. You have the opportunity to get in front of the eyes of your customers, or prospects, and reinforce why they should buy from you and why they should fall in love with your company.

Build a Loyal Customer Base and Community
One of the best parts of social media is the community aspect it provides. Customers like to feel like they are a part of a community and social media makes this easier for companies to achieve. By creating a strong community on social media, such as by offering special discounts for Facebook fans or first notification of new products or deals, you can establish loyalty among your customer base by coming closer to the community that supports you.

Shine as a Customer Service Expert
Social media is not just for selling or pushing a product. In fact, it should not be used that way at all. Instead, it should be thought of as an opportunity to provide exceptional customer service whether by notifying customers of new products, addressing customer concerns up front and in public or showing your ability as a small business to quickly resolve problems. This will make your customers believe in your desire to offer them only the best and demonstrate that when there is an issue, you are quick to resolve it.

There are a number of ways that social media marketing can work for small businesses. Contact the Infintech Designs team for help establishing your social media marketing strategy and finding the best approach for your business goals and strategy.