Three Organization Tips for Managing Multiple Social Media Channels
You know the feeling. You have some people commenting on your blog post on Facebook, repinning your picture on Pinterest, and tweeting to you about a customer service issue – and you have no idea where to start or how to juggle the immense amount of contact with people on multiple social media channels. If you are like most people in this situation, you may be looking to shut down your social media marketing operation all together because it simply feels like it is too much. But doing this can lead to devastating effects for your business.
Having a presence on various social media networks is hugely beneficial to many businesses. This gives your company the opportunity to connect with people where they interact the most. For some of your customers, this may be on Facebook, while for others it may be on Twitter. Regardless, your customers expect you to be where they love to lurk and without a presence here, you could be losing out to the competition more than you may realize.
So how do you do it all? Here are three tips to help your small business juggle a variety of social network accounts at once.
Create a System
You are receiving e-mails from Twitter about new followers and notifications on Facebook about comments or check-ins. There is a lot coming at you at one time, so creating a system to filter each social network communication can help. Create folders in your e-mail for each social media account and use this to immediately put a cease-fire to the chaos that seems to be headed your direction. Having an overall organized system in place can help you to track what is happening and manage how you plan to work each social network’s individual approach. Remember to stick to your plan. The sooner you give up on it, the sooner it will give up on you and you will find yourself back at the beginning – in chaos.
Automate Your Profiles
There are a number of automated social media tools available on the internet to automate your posts to Twitter, Facebook, LinkedIn, and more. By signing up for these, you can make the system you have created more streamlined and easier to access in one place. This will help you have a better overview of what is being posted when and where. By having an automated approach, you can do more in less time on each network. These tools can also allow you to make changes across multiple networks at once, saving you time and the stress of having to maneuver across various accounts.
Keep it Consistent
Today’s social media users are experts at knowing when a company has gone silent for some time. People become used to seeing posts from you and connecting with you, even if they do not respond. When you suddenly go quiet, people will notice and it will have a negative impact on your brand. Instead, schedule posts out in advance. This way you can be sure that you are constantly keeping your social media profile fresh and up to date. Make monthly changes to your profile picture or cover photo on Facebook to consistently show a new side to your business. Keeping your profiles fresh will send a positive impression to your fans and followers and keep them interested in learning what you have to say next.
Managing a multitude of social media profiles can seem overwhelming, but taking a step back and creating a simpler way to manage everything can make a world of difference. If you need help making this happen, contact us to get the guidance you need to have a strong presence on the web.