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Month: January 2013

Pay-Per-Click Advertising
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How Pay Per Click Advertising Helps Small Businesses Excel in the Market

Pay-per-click (PPC) advertising uses researched keywords that are tailored to your target market. These keywords and ads encourage likely customers and clients to click on the ad and so be directed to your website or related page. PPC is not just for large companies, it can provide a variety of advantages for your small business. PPC accounts for approximately 6% of the total ad clicks around

5 Tips for Finding the Right Keywords for Your Pay Per Click Advertising

Pay-per-click (PPC) uses selected keywords to encourage readers of a website to click the ad and follow through to your landing page. One of the most important aspects of successful PPC marketing is choosing the right keywords. The price of individual PPC ads is rising, so choosing the right keywords is becoming even more important for a campaign that is both effective and within budget. However

3 Ways Pay Per Click Advertising Can Knock Down Your Competition

In order to get ahead of your competition, you need to increase the number of people viewing your website. More viewers equal more sales, and indirectly, a higher search engine ranking. One way to accomplish this is with pay-per-click (PPC) marketing. Pay-per-click marketing services in New Orleans use carefully selected keywords to generate targeted campaigns which will appear on related

Top 4 Mistakes Businesses Make When Hiring a Marketing Firm

As a small business, one of the hardest things to do in-house and one of the easiest things to outsource is marketing. This important function is best done by experts who are immersed in the daily updates to the trends used by companies. For this reason, many small businesses choose to allow a marketing firm handle their efforts both online and offline. Still, with many so-called marketers

How to Tell Your Story Visually On Your Website

Have you ever arrived at a website that was filled with just the right amount of images and text that made it simple to tell what the marketer and company were trying to convey? Website visitors have a short attention span and appreciate when they are met with simple images that tell a story rather than lengthy content that takes time and effort to read or engage with. For this reason, using

Does Your Business Blog Have These Elements?

A business blog is a powerful marketing tool. It can attract new customers, keep current customers engaged and loyal to your brand, and establish your small business as an industry expert. But not all blogs are created equal. There are a number of features that differentiate blogs, and in order to succeed online, there are certain must-have elements to make your blog stand out. For big companies

Is Your Business Website Ready for a Redesign?

With the new year comes a fresh start, not only for individuals, but also for businesses. This is the time of year when more businesses take a step back and look at where they can improve. With new strategies in place, many small businesses look at their online presence and wonder if it is time for a website redesign. With technology changing at a rapid clip, more and more businesses are using

3 Features Every Business Website Must Have

The Internet has progressed quickly. No longer do people use business websites as a simple brochure to gather basic information. Instead, consumers have grown to expect more. In the past, having a website was costly to code and maintain. Now, your website serves as the focal point for your online presence, making it important to have the features your visitors expect. Without creating a website

Why Professional Web Design Matters for Your Small Business

Your small business website is often times one of the first things a customer will see when they find you for the first time. When they arrive at your page, what they see and read will serve as their first impression of what you have to offer. In today’s society where more people are searching for companies on the go on their smartphone or shopping online from local and national businesses

What Is Facebook Graph Search and Why Is It Important for Business?

In his 2001 book, Seth Godin wrote the following words: “We live in a world where consumers actively resist marketing. So it’s imperative to stop marketing at people. The idea is to create an environment where consumers will market to each other.” As social networking tools and websites have gained traction with the masses using the web, Seth’s words have increasingly rung true. The

3 Web Design Tips to Generate More Leads

Your website is there to help your business get found online. It serves as a way for customers to learn more about whom your business is and what you, as a company, offer. But not all visitors that arrive on your website are ready to make a purchase. These people may just be scouting out companies that do what you do to try to prepare themselves for the moment when they are ready to make a

4 Irritating Ways Businesses Use Hash Tags on Social Media

Social media is a great way for small businesses to engage with their customers. But sometimes, this engagement gets a little bit out of hand, and social media users notice. One example of this is with hash tags. Hash tags are used to signify that a post or caption on Twitter, You Tube, or Pinterest is relevant to a specific category. Then, when a person searches for that keyword, the tweet,

4 Ways to do SEO Right in 2013

As the New Year arrives, many small businesses are taking this time to reevaluate their plans and determine where they are seeing the most success, what they can do differently, and what of their practices are outdated and need some improvement. If you are like many of the small businesses doing this, you know that one of the most important, and the most difficult, online marketing strategies to

5 Tips to Convert a Visitor to a Buyer

Your small business may have plenty of people landing on your website, but how many of those people are converting from a visitor into a buyer? For small businesses, every visitor to a page on your website is an opportunity. These people are on the internet searching for information and they have come to you in order to find it. When they leave without making a purchase, your small business may

How to Write SEO Articles for Human Readers

You have likely heard the expression, “Content is king” in terms of online marketing strategies. Content marketing has been hailed as one of the best ways to target customers, improve search engine rankings, and create an overall image of thought leadership in your industry. But many small businesses struggle to understand just how to create the type of content that works. Because the

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