Google Panda Now Integrated in Core Search Algorithm
This past week, Google announced that the Panda search algorithm update is now considered to be part of Google’s core ranking algorithm. This is the result of news that was reported by Jennifer Slegg of TheSEMPost.
The Panda update first appeared in 2015, where it was first utilized to measure the quality of a site. In addition, Panda also allows Google to ranks sites by quality and change the site’s ranking accordingly.
It was initially applied as a spam filter. However, these changes are now part of the core algorithm, which means that the search engines are being re-evaluated according to the guidelines specified by Panda every day.
New Update Means Content Quality Is Even More Important
With this new update, this means that content quality is now more important than ever. In fact, now is probably a good time to review the search guidelines from Google to ensure that your site is in compliance.
However, Google has also recommended that you do not remove content that is low quality on your site as it can result in even more problems from an SEO perspective. This is because if you are not checking the rankings and backlink structure for the content before you remove it, you could actually be removing content that is doing well.
If there is content that is not up to par on your site, it might be a good time to change your content creation strategy so that you are creating better content going forward. If your rankings have suffered as a result of this latest update, then you will need to put new emphasis on publishing fresh content on a regular basis.
If you are trying to determine what content is hurting your site, start by taking a look at Search Console’s Search Analytics feature. An SEO expert can help you to identify the pages that are not up to Google’s standard and suggest changes for the future.
Low Quality Content Means Lower Rankings
One important way to improve your content strategy is to focus on quality rather than quantity. It is too easy to create generic content for the purposes of generating traffic. However, with this update now being standard, you can expect that low-quality content will bring in less traffic to your site.
The bottom line is that Google is looking for keyword-optimized pages that will satisfy the searcher’s expectations for a particular query. The content quality doesn’t only have to do with how well the content is written; good quality content is content that gives people what they want.
Have your search engine rankings taken a hit because of these latest updates? Infintech Designs can help you restore your site after a Google search engine algorithm update. Contact us today to request a free quote and audit of your current SEO strategy.