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What Kinds of Keywords Should You Target?

October 15, 2016

Keywords are necessary for every SEO campaign and will play a big role in everything from on-page SEO to link building. Knowing which keywords you should target and how to target them will determine whether your SEO strategy will produce superior results or fail miserably.

To help you improve your SEO results, we’ve put together a guide to help you figure out what kinds of keywords you should target.

Market Keywords

Market keywords are the terms that are related to your business or industry. These keyword phrases are typically generic or broad terms and are likely being targeted by all of the major players in your industry. As a result, they might be the most difficult and expensive to rank for.

Market keywords are useful in helping you define your content strategy. By including these keywords in the titles for your content, you can develop some great ideas for blog posts.

Customer Keywords

Customer keywords are the keywords that are used by your customers to define themselves. They are useful because they provide insight into how your customers interact with your industry or company. Use customer keywords to create content that speaks to your audience with the right language, tone and voice.

Product or Service Keywords

These are the keywords that directly define the product or service that you sell. If you sell products from a specific manufacturer, these product keywords may include brand names along with a generic term (e.g. ICONIC protein drinks). While trying to rank your site for these terms may be just as difficult as market keywords to rank for, they can provide some highly targeted visitors to your site.

These are the keywords that ecommerce site visitors use when they are ready to buy. Use them on product pages and as a starting point for creating content, such as product reviews and how-to guides for your blog.

Competitor Keywords

Competitor keywords are useful for determining what other products and services your customers might consider in addition to yours. These competitor keywords can include brand names and will help you to determine who the competition is so that you can use them to your advantage to attract your competitor’s customers.

Local Keywords

Local keywords are those keywords that include a location within the keyword. Using local keywords will help you to find local customers, competitors, and industry-related websites that your company can use to determine the influences that impact local markets.

Local SEO is also a great way to attract targeted traffic to your website is you have a brick-and-mortar location for your business. Optimize for local keywords to improve mobile search results and to attract shoppers to the physical location of your business.

Finding the right keywords to rank for will require some patience and investigation. The more time you take to find the right keywords for your business, the better your chances will be for success in your SEO strategy.

Do you need help with selecting the right keywords for your SEO strategy? When you optimize your site for the right keywords, you can expect to receive targeted traffic on a regular basis. In addition, by combining your keyword strategy with the latest SEO recommendations, you can help to ensure that your search engine rankings stay consistent over time even as Google makes changes to its algorithm.

Brian Hong, an SEO for Infintech Designs, is here to help you get better results. Click here to request a quote and free SEO site audit today or call (504) 717-4837.

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