Free Consultation
Home > Blog > Content Marketing > Building Web Authority with Regular Fresh Content
Building Web Authority - Infintech Designs Dec 14, 2016

Building Web Authority with Regular Fresh Content

The web is filled with businesses competing for attention of users and potential customers. It can be tough trying to win the attention of customers in an already crowded market, so one strategy is to lure them instead.

By flipping the table around, you can work the tide to your advantage. All it takes is updating your website with fresh content on a regular basis. You can always seek the help of an expert such as Infintech Designs – New Orleans to help boost your website through content.

Start a Blog with Great users in Mind

Blogs are useful to brands for 3 reasons:

  • They help them rank well on search engines.
  • Blogs provide great content which can be shared on social media networks.
  • Blogs can help your brand attain authority status in your niche.

Your blogs can contain information in the form of great content such as tutorials, infographics, videos, and industry reviews. One of the advantages of content marketing is you can show your audience that you are knowledgeable in your field and your brand is a go-to source for their business needs.

As your blog grows, your content marketing needs will grow too. This is why it’s important for your hosting plan to be flexible enough to accommodate the growth.

Why Fresh Content Matters

Fresh content increases the frequency of your website indexing. The more frequently you update your website with blog posts, downloadable media, new web pages, and more, the more frequently a search web crawler will stop by your site. Your site has the ability to increase in rankings when more search engines crawl through its pages frequently.

A website may be indexed due to the combination of the number of inward links, the keyword density, and subject of the keyword, and how often the site is updated. Each time you update your site with fresh content, the search engine notices and re-positions your website’s rankings, therefore, to increase the chances of getting higher web rankings, update your content regularly for a search engine to review your ranking on its index. The key here is not more content, but high quality.

Frequent Updates will Get you on Top

No doubt, the most popular search engine is Google. As the major search engine, Google has a huge influence on the way websites are built. When Google says it prefers websites that update regularly, it means you should update your site with fresh content as much as you can.

However, this doesn’t mean making rash changes to your website or updating every hour (too extreme). A blog updated daily or as frequently as twice or three times a week is fine. When web crawlers visit your site, they are searching newly updated pages and put fresh content on Google’s index.

If you update your website with high-quality and useful content, you have a better chance of receiving a higher Google ranking with each update. One of the most effective ways to stay fresh is to continue writing new blog articles for web users and your customers to see. High click-through rates also impact search engine rankings.

The Authority we Seek

The goal of any responsive website is to become an online authority. Why? Because being an authority not only increases your visibility but your chances of conversion too. The best strategy to attaining authority status is by obeying the SEO mantra “content is king”. Content that is more educative and valuable to your industry circles, has a high potential to make your website authority.


Going by this, publishing industry news regularly is a powerful strategy for achieving authority. Each time you put a new story to your website, a new page is created and indexed by Google. As a plus, becoming an authority in your niche attracts links from websites with high-authority domains, further propelling your ranking up the search engine results page.

Review Widget