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Month: November 2015

Why Business Should Be Using Youtube Videos

Why Your Business Should Be Using Youtube Videos

While YouTube videos are not recommended for every business, for the majority of businesses, they can be highly effective lead generation tools. Using YouTube videos for marketing purposes also has many other benefits. Here are the reasons why your business should be using YouTube videos. YouTube Is Growing Rapidly According to the YouTube press page, the number of hours people are watching

Repeat Violators of Webmaster Guidelines Receive Strong Google Warning

Repeat Violators of Webmaster Guidelines Receive Strong Warning From Google

In a recent blog post, Google announced that it is fed up with sites that continuous violate the Webmaster Guidelines. The company announced that it will begin taking automated and manual actions against the websites that refuse to comply with the Webmaster Guidelines. This notification comes after Google has already many tools and other important information available to online users about

Use Testimonials to Attract New Customers

How to Use Testimonials to Attract New Customers

One of the best ways to attract new customers is to post online testimonials. These testimonials must be from real people and discuss their experiences with your business. By reviewing the stories that other customers have told about your business, your potential customers may feel more convinced about doing business with your company. Here are some tips to help you use online testimonials to

Select Profitable Keywords for Your SEO Campaign

How to Select Profitable Keywords for Your SEO Campaign

Selecting the right keywords to target for your SEO campaign is one of the most difficult tasks that is involved in the process of setting up an SEO campaign. When a campaign begins, there may or may not be enough data to determine which keywords are best. As a result, the SEO campaign manager will then be responsible for selecting the keywords for the campaign. How can you be sure that you are

Content Marketing Mistakes

Are You Making These Content Marketing Mistakes?

Have you been doing content marketing all wrong? Do you know a lot about content marketing, but there are just a few things that you are unsure about? If these thoughts run through your mind, at least on occasion, you need to consider how much you really understand about content marketing. To help, we have put together a list of the top content marketing mistakes. Here are some things that you

Click-Through Rates in SEO

Do Click-Through Rates Really Matter in SEO?

When it comes to SEO, you've probably heard that it is important to track the click-through rate (CTR). It is commonly believed that the higher the click-through rate, the more people have visited your site. However, this assumes that you have visibility for your site activity to ensure that these are non-bot users. In addition, a recent experiment indicates that CTRs may not actually have a

Mistakes That Can Damage Your Social Media Marketing Campaign

5 Mistakes That Can Damage Your Social Media Marketing Campaign

In just the past year, many people and businesses have run into trouble on social media for various reasons. The consequences that can result from a social media campaign mistake can be vast and can impact the bottom line of your business if not handled properly. Here are five social media marketing mistakes that can cause damage to your campaign. Posting Material That Is Offensive It is

Do Email Marketing the Ethical Way

How to Do Email Marketing the Ethical Way

Email marketing is one of the best ways to reach your target audiences and it is why is it so highly recommended as a strategy for online marketing. Email marketing can help to improve credibility with your customers while also helping you to grow your sales. However, email marketing is also known for other issues, such as spam and can have a negative impact on a business if done unethically.

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