The Worst SEO Advice You’ve Probably Heard
In our pursuit of knowledge, we’ve probably been to Google’s web page countless times, and while we usually get the answers we’re looking for, other times we read things that just aren’t right.
Unfortunately, some of the worst information floating on the web is related to bad SEO (Search Engine Optimization) practices.
Some bad advice that you might hear regularly:
- We can get you links off our own network of 2500+ sites
- Put all of your budgets into SEO, that’s the only channel you should focus on
- Having lots of pages with thin/low-quality content won’t affect your rankings (tell that to eBay)
- I can get you ranked #1 for any keyword in a week
- Our ‘public’ blog network has no footprints and is 100% Google safe
- Any offer of a guarantee (how can you guarantee rankings in a 3rd party search engine?)
- Duplicate content doesn’t matter
“Bad SEO Practices that You Might be Making’
This is because many people who claim to be “authorities” on the subject mislead those who are inexperienced to adopt ineffective or poor techniques.
As a result, many of us make SEO errors and SEO mistakes, resulting in irreversible and severe consequences.
Check our SEO guide for 2020 to avoid falling for this bad advice.
But you can rejoice in the fact that we have compiled The Worst SEO Advice You’ve Probably Heard — a go-to list to prevent you from making more mistakes in the future.
“SEO is Nothing But Keyword Stuffing”
This is old news — today, a keyword makes up only one minute of SEO.
Now it involves streamlining both the back-end and front-end procedures that enhance your website’s performance while giving attention to off-site and on-page SEO.
Furthermore, Google prefers that businesses prioritize content quality more than keyword integration — this means that it’s best to build your website around natural language and semantics. These will perform a critical role to determine how a page will rank in the SERP (search engine results page).
“SEO Only Needs to be Done Once”
While optimization is no joke, and we probably don’t have the time and energy to do it every day, but SEO isn’t something that can be done just once.
To be able to reap the rewards for years to come, you have to be able to adapt and incorporate changes now and then while keeping the things that work consistently.
Because of this, it is absolutely vital that you modify your SEO strategy according to ongoing trends and changing algorithms.
“Buying Links to Build Links is Good”
Once upon a time, people saw link building as a useful practice, but because webmasters started to exploit this method through link purchasing and link farming, Google wasn’t happy.
As a result, Google developed a strict set of Dos and Don’ts that would reward those that build links naturally and penalize those that don’t.
Google crawlers are able to recognize the quality links from a bad one and can also determine its relevance. Because of this, it’s best to focus on relevant links that come from reliable, authoritative, and related sites.
‘Mobile Optimization Isn’t Important”
In this time and age, the whole world is consuming mobile content at a rapid rate, which is why mobile optimization can’t be left as an afterthought.
For the past few years now, Google has been making a transition towards the mobile-first website indexing model — so this should be at the top of your priorities.
Make sure that your website and it’s content is mobile-friendly from the get-go, and you’ll save yourself from pain further down the road.
“Content Duplication Helps”
Most of us already juggle several tasks during the first few months of developing our websites, so staying focused on the quality of our content may not be high up on our priority list.
And for those who are in this same situation, spinning or duplicating may appear to be the best option.
But don’t fall for this mistake; we’ve already mentioned that content quality has a crucial role with whether you’re bumped up to the top of the SERP or slump at the bottom.
So, if you’re posting copied or subpar content, be ready to have your website flagged for plagiarism or low quality.
“SEO is About Being #1”
Most people think that SEO is all about ranking, but this is where they get it wrong.
SEO is so much more than that, and as a matter of fact, SEO is about improving conversion.
The truth is, even if your website is ranked number one, but reflects a poor conversion performance, then it is still considered as a failure in SEO.
Always remember that companies need to have a bigger picture of SEO, and include every aspect of it when climbing through the ranks.
‘You Don’t Need to Have SEO Services”
This is probably one of the worst SEO tips and whoever gave you this advice couldn’t be more wrong.
If you can afford to unlock this capability for your website, then do it as soon as possible.
Having a person or a team that’s more knowledgeable than we are can give you invaluable insights into the industry, and will know what’s best for your growth.
However, if you do decide to spend money on SEO services, make sure to get a reliable SEO team that is tried and tested — meaning they should have testimonials, an impressive portfolio, and have trusted reviews.
SEO is Evolving
Because of all the false information floating around the web, businesses may completely miss the opportunity to get priceless pieces of information that will drive them towards their goals.
But to be on the safe side, make sure to take up every piece of information with caution, and make sure to double-check everything before committing to it and using it as a part of your SEO strategy.
Give yourself a safety measure from getting the wrong information and don’t believe everything that floats on the web.
To know more about SEO, our team at Infintech Designs is ready to help. Give us a call today or read more about blogs regarding SEO, web design, ads, and digital marketing as a whole.
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