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Month: December 2014

Online-Marketing-Facts-and-Fiction
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Online Marketing Facts and Fiction

While there are many blogs that cover internet marketing news daily, there are still myths that abound regarding certain aspects of internet marketing. While some of these myths may have once been true, they were made false simply by being replaced by an algorithm update. Other myths revolve around the fact that all internet marketing methods are not necessarily right for every type of

Online Branding
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How to Save Your Brand From Online Marketing Damage

If you own a business, chances are that you receive offers for online marketing services on a regular basis. If you have taken time to read any of these offers they usually promise similar results which are to rank your site for all of the top keywords in your industry. If you have seen these offers before or you have fallen for them, your experience is likely the same of most business owners. If

Email Marketing
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Why Customers Ignore Your Email Marketing Emails

Online customers are notorious for ignoring email marketing emails, unless it contains something that they are really, really interested in. Unfortunately, many online marketers either can't figure out what the "it" factor is for email marketing or they simply believe that low response rates are normal. If you are wondering why your customers are ignoring your email marketing emails, here are a

Business search
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Top Content Marketing Trends for 2015

Content marketing has evolved rapidly to become a top priority for internet marketers in 2014. This year has seen a major shift away from the focus on SEO as the most important component of online marketing to the rise of content marketing. Almost all B2B firms currently use content marketing and there are several definite trends that are likely to emerge in 2015. Here are the top content

Content
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Where to Find Ideas for Your Content Marketing Campaign

Finding powerful ideas for content marketing can be a bit of a challenge. It is not always easy to tell what types of content your audience will truly connect with. If you want to learn how to find the best ideas for your content marketing campaign, following these simple strategies should put you on the right track. Share Company Experiences Sharing company experiences can be a

Google’s New Inbox App

Recently Google released a new email app called Inbox. This app is designed to go further than simply being a way to organize an email inbox. Instead, the new Inbox app will allow users to group emails in a similar way to the way that category tabs are currently being used in Gmail. The Inbox app can also retrieve important information even if the information is not contained in the email. If you

Content marketing
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How to Make the Most of Your Content Marketing Budget

If you are currently running a content marketing campaign and you are trying to make the most of your budget, it can be difficult to figure out what to do and what not to do. Many of the tips that abound online regarding content marketing would work great, if your company only had an endless amount of money to spend on content marketing. However, in the real world things simply don't work like

SEO
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How Google Has Changed SEO

In just a few years SEO has gone from the forefront of the online marketer's mind when it comes to optimization to just a single component of what defines a successful online strategy. As Google and other search engines continue to update their algorithms, the role of SEO in online marketing has evolved rapidly. Just a few years ago, people were widely using tactics to manipulate the results of

Business paper
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Necessary Features of a Successful Content Marketing Campaign

When it comes to content marketing, not every campaign is a success. However, the reasons for failing can typically be avoided. Here are some necessary features content marketing campaigns must have in order to be successful. Figure Out the Purpose The first step to content marketing success is to figure out exactly what the purpose of the content marketing campaign is. Without a defined

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