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What’s Wrong with Bargain Basement Logos?

It's never been easier, or cheaper, to get a new logo for your company... if you aren't very picky, that is. Not only are office-supply chains offering ready-made logos as part of their stationery printing, but there are any number of places you can go online and find overseas firms ready to give your business a new look and feel for less than you'd spend on dinner and movie. Since everybody

Numbers, Figures, and Online Marketing Results: What You Really Need to Know

If your business has been on the Internet for more than a week or so, then you are probably already familiar – and maybe too familiar – with the obsession online marketers have with numbers and statistics. There's a good reason for this: the metrics of internet marketing can be incredibly helpful, especially in helping you figure out where new business is coming from, and where it could be.

Do You Need Online Advertising, Social Media Marketing, or Search Engine Optimization?

If it seems like it's getting harder to keep up with your internet marketing plan lately, it's not just you. Besides the traditional avenues of pay per click advertising, online ads, and search engine optimization, social media sites like Facebook, LinkedIn, and Twitter are giving business owners and other marketers even more to do. So a question we hear a lot is: which one(s) of these does my

Should Your Web Designer and Online Marketing Team be the Same People?

This is a question we get a lot, and understandably so. After all, it isn't easy to pick the right web design team for your business site. So if you find someone you are comfortable with, doesn't it make sense to stick with them? And on the other hand, shouldn't you be more comfortable with an online marketing expert when it comes to finding profits over the Internet? The answers to these aren't

The Most Important Question You Can Ask Your Web Designer

There are a lot of questions you'll want to ask any prospective web designer or team you're thinking about working with. But while most business owners and marketing managers will immediately think of costs, time frames, and proposal terms, there is another question you should be sure to ask before you get into any of these details. The one question you should always start with is: "How do you

A Compass to Guide You Through the Web Design Forest

Usually, when we meet with a new client, they are coming into the web design (or redesign) process with a lot of enthusiasm and more than a few ideas. However, those feelings often give way to a general state of confusion, or the sense that the whole project is a bit overwhelming. It's easy to understand why: what starts out as a set of simple ideas can quickly turn into a dizzying web of new web

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